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| | Dunkin' Donuts -- Reinventing America's Cup of Coffee |
 | | With its "America Runs on Dunkin'" advertising campaign, Dunkin' Donuts is selling the idea that coffee is fuel, and that's markedly different from what Starbucks is selling -- drinking coffee as a lifestyle. |
 | | About a year ago, Dunkin' Donuts enlisted the creative help of Hill Holiday, a Boston, Mass.-based advertising firm, and in April 2006, the company launched an all-out print, broadcast, and online advertising campaign. |
 | | "When we got together with Dunkin' Donuts, they were looking to say something big, simple, and declarative about what their brand was about," says Hill Holiday's senior vice president, Jeff Bonasia, who oversees the Dunkin’ account. |
| www.fastcompany.com /articles/2006/10/dunkin.html?partner=rss (685 words) |
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