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Topic: Duracell Bunny

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	Duracell Bunny - Wikipedia, the free encyclopedia
		The Duracell bunny predates the Energizer Bunny, which actually began as a parody of the Duracell bunny toys that became a collectible item.
		The Energizer bunny is always depicted with a drum, as the Duracell bunny toys that it is a parody of had drums, but the actual Duracell bunny advertising campaign has moved beyond this, and Duracell bunnies are usually depicted as doing something other than beating a drum.
		The Duracell Bunny does not appear in North America, due to the now iconic status of the Energizer Bunny, but he can be seen from time to time.
	en.wikipedia.org /wiki/Duracell_Bunny (294 words)

	Energizer Bunny - Wikipedia, the free encyclopedia
		It is a pink bunny rabbit that beats a drum while wearing shades and blue sandals.
		The Energizer Bunny only appears in North America, due to the rival Duracell Bunny, of which Energizer Bunny is a parody, that is used in Europe.
		When the Bunny was switched on, he proved to be unstoppable, as he knocked over items on the table before he eventually marched right out the door.
	en.wikipedia.org /wiki/Energizer_Bunny (321 words)

	Dishonest Advertising, OFCOM our watchdog, and the Duracell Bunny campaigns - Let's Fix britain
		FOUR "ordinary bunnies" are out-run by the Duracell bunny, which I feel, gives the clear implication that Duracell batteries are 4+ times better than ordinary batteries.
		Duracell do not claim their batteries will outlast ordinary batteries "2, 3 or 4 times".
		Through their bunny race, they claim more than 4+ times." Ordinary batteries" these days are alkaline batteries, and Duracell does not last 4+ times more than them.
	www.letsfixbritain.com /duracell.htm (2369 words)

	Australian Legal Industry News and Law Firm - Clayton Utz - Battery bunnies in fair race ... What's next for ...
		Throughout the advertisement the non-Duracell bunny is exhausted and replaced by a similarly garbed runner, with a voice-over stating that Duracell alkaline batteries last up to 3 times longer than Eveready Super Heavy Duty batteries.
		At the end of the commercial, the Duracell bunny wins the race, running strongly in front of the last of the non-Duracell bunnies.
		The court held that Duracell was not required to mention that the makers of Eveready batteries also sold the more powerful alkaline "Energiser" batteries (which were not the basis of the comparison), in order to avoid a 'misleading half - truth'.
	www.claytonutz.com /news/controller.asp?nid=372 (762 words)

	Energizer
		Eveready Energizer uses the bunny in their ad campaigns in the U.S. To give you some background, several years ago--at least ten--our advertising campaign did, indeed, feature the "pink bunny." here in the U.S. However, Duracell now features other ads.
		One way to distinguish between the Energizer bunny and the DURACELL bunny is their appearance.
		The DURACELL bunny most always has the drum in a horizontal position in front of him/her and the Energizer bunny has the drum in a vertical position.
	home.online.no /~mathomas/knowledge/files/energizer_bunny.html (640 words)

	Marketing Law e-COMMUNIQUÉ, Vol. 17, No. 2, May 2004
		Duracell ran a television commercial that consisted of a cartoon story about bunnies in a race, which was won by a bunny powered by a Duracell battery.
		Duracell’s alkaline battery relies on superior technology to that of the carbon zinc Eveready battery and lasts longer because of this.
		A consumer, having been informed that the Duracell product lasted up to three times longer than the Eveready Super Heavy Duty battery, can make his or her own decision at the point of sale as to whether the extra power of the Duracell product is worth the higher price.
	www.casselsbrock.com /publicationdetail.asp?aid=586&pid=4 (1996 words)

	Plokta Issue 1 - And On, And On, And On...
		A colleague explained that he'd asked the director about this at lunchtime; apparently the original was the Energizer Bunny, in America; that Duracell had nicked it for the UK; that you can't copyright pink rabbits; and that Energizer had decided to nick it back.
		The bunny would roll forwards -- there were wheels under those feet -- and the Viking, in mid-rant, would catch sight of the sandwich board, be speechless with wonder and give up attempting to convince people of the imminent end of the world.
		The extras took off their overcoats for a rest, making it clear they were all wearing swimsuits underneath to cope with the weather, and lay around in the shade.
	www.plokta.com /plokta/issue1/bunny.htm (1417 words)

	Duracell (Site not responding. Last check: 2007-09-12)
		The claim that Energizer Advanced Formula alkaline batteries are superior to competing batteries, including DURACELL ULTRA, was rejected by the court.
		Gillette contended, and the court agreed, that the testing protocols used in the article were unscientific, unreliable and do not reflect the way batteries perform for consumers in real life.
		Duracell also markets primary lithium, zinc air and rechargeable nickel-metal hydride batteries.
	www.gillette.com /duracell/product_news/gillette2.htm (462 words)

	Opel IRONMAN GERMANY Triathlon - News (Site not responding. Last check: 2007-09-12)
		The Duracell bunny faces the longest day of the year and one of the hardest challenges in sports: the IRONMAN.
		In numerous spots the bunny left behind his competitors in many different sports competitions from paddling to boxing and he is celebrated as the energetic bunny, that runs and runs and runs.
		The Duracell bunny being a lovable character that is also very popular with customers, he is particularly suitable for communication based on a sports event.
	www.ironman.de /news/archivdetail.asp?nid=3724&sprache=en (240 words)

	[No title] (Site not responding. Last check: 2007-09-12)
		Energizer has won a permanent injunction against Duracell makers Gillette after a Federal Court ruled that the latest ‘desert race’ Duracell advertisement was misleading and deceptive.
		The advertisement showed the Duracell pink bunny winning the race across the desert while the three other rabbits using light blue-coloured non-Duracell batteries were unable to run even a third of the distance before they ran out of power.
		Statements such as ‘Duracell always wins’ and claims that Duracell lasts up to three times longer than other batteries were also dismissed by the ruling, forcing the company to completely remove the advertisement from television screens across Australia, according to law firm Gilbert + Tobin partner Michael Williams.
	www.ferret.com.au /articles/AE/0C009DAE.asp (326 words)

	Duracell bunny races again after appeal victory
		GILLETTE Australia is preparing to have its controversial Duracell “race bunny” TV advertisement back on air “as soon as possible” after winning its appeal against an earlier Federal Court judgement that forced it off air.
		The ads, which were temporarily removed from TV screens in November 2001 pending the Federal Court ruling showed a bunny—powered by a Duracell alkaline battery—steaming ahead in the race stakes while an Energizer carbon zinc battery-power one lagged behind.
		But in the appeal the judges ruled in Duracell’s favour allowing the ad to return to air but with script modifications that clarify what is being compared.
	www.bandt.com.au /news/a1/0c00f7a1.asp (311 words)

	eBay.co.uk - duracell, duracell d, duracell aa, duracell bunny items at low prices (Site not responding. Last check: 2007-09-12)
		Duracell Lithium 3V CR / DL / KCR 2016 battery.
		DURACELL 3v LITHIUM BATTERY CR1/3N CR 1/3N DL1/3N pandpFR
		Duracell Bunny Football "France 98" World Cup edition
	search.ebay.co.uk /duracell_W0QQfsooZ1QQfsopZ19 (326 words)

	Bunny Blog
		It includes articles on picky bunny eaters, “my bunny won’t eat what’s good for him,” etc. They also have an article that explains why the less tasty “stems” of the hay are the best part of the plant for your rabbit.
		Bunnies with Bling - For a long time I have cautioned people who want to get a pet rabbit that they are not "cheap" pets.
		Bunny Fold Napkin Anyone who has rabbits to care for may not have the time, but it is quite the rabbit origami for the table.
	www.hopperhome.com /bunny_blog.htm (8324 words)

	Australian Legal Industry News and Law Firm - Clayton Utz - Has the Federal Court relaxed the rules on comparative ...
		On two occasions the exhausted non-Duracell bunny is replaced by a similarly garbed runner, who emerges from a hiding place along the track.
		The Duracell bunny, apparently oblivious to his opponents’ tactics, crosses the finishing line, running strongly and well in front of the lat of the non-Duracell bunnies to enter the race.
		To many the Duracell decision was surprising, because of the very aggressive nature of the comparison being made in the Duracell advertisement, which is hard to distinguish from that in the Makita case.
	www.claytonutz.com /news/controller.asp?nid=324 (1349 words)

	Duracell Bunny Cartoons
		Related topics: duracell bunny, duracell bunnies, urology, urologist, urologists, urinary infection, urinary infections, advert, adverts, advertising campaign, advertising campaigns, ad campaign, ad campaigns, ad, ads, advertisement, advertisements,
		Copyright in this image is owned by the original artist, rights to reproduce or use the image may be obtained from www.CartoonStock.com.
		Related topics: drum, drummers, drumers, drummer, drumming, druming, duracell, duracell bunny, toy, toys, mechanical toy, mechanical toys, army, armies,
	www.cartoonstock.com /directory/d/duracell_bunny.asp (197 words)

	[No title]
		The ads, which have been removed from TV screens pending a court decision on the matter, show the Duracell bunny (powered by an alkaline battery) steaming ahead in the race stakes while the Energizer bunny lags behind.
		The Energizer bunny is a well-known advertising symbol and has long been used as part of the battery maker’s advertising globally.
		In a company statement issued earlier this year, the Energizer bunny was described as “one of the most recognised icons in the history of advertising”.
	www.bandt.com.au /news/9c/0c00989c.asp (222 words)

	Telegraph \| Money (Site not responding. Last check: 2007-09-12)
		Both Duracell (owned by PandG/Gillette) and Energizer, the leading brands in the "throwaway" market, are looking to muscle in on Uniross's territory.
		Duracell (and Energizer), having seen which way the market is moving, are both arriving late on the scene with their own rechargeables.
		And with their huge salesforce and ready brand recognition, it will be all too tempting for some retailers to simply add another line of Duracell products to the shelf and see how they perform.
	www.telegraph.co.uk /money/main.jhtml?xml=/money/2005/10/06/ccpower06.xml&menuId=242&sSheet=/money/2005/10/06/ixcoms.html (1214 words)

	Trix Rabbit or Duracell Bunny? -It will be bloody! - UGOPlayer - Community Forums
		Someone made a thread on my forum about this and I thought I could make one, instead you don't know what the duracell bunny is, it is the bunny on the battery 'Duracell' commercials.
		I voted for the Trix Bunny, and yes, Nephraski, that is true.
		Duracell bunny will never get tired, while Trix rabbit gets tired from running from Duracell bunny.
	www.flashplayer.com /forum/showthread.php?p=791322 (552 words)

	Copper Top boosts power - Feb. 18, 1998
		Eveready makes the Energizer battery, whose ads feature a mechanized pink bunny that has become something of a pop icon in the U.S. "It's not our policy to boast about product news before it's ready," said Keith Schopp, a spokesman for Ralston Purina.
		Duracell is angling to tap the market for cellular phone batteries at a time when demand for them is soaring.
		Duracell said the overall market for alkaline batteries grew by 60 percent between 1987 and 1995.
	money.cnn.com /1998/02/18/companies/duracell (665 words)

	Bunnies - Duracell or Energizer? - Sheffield Forum
		I replied no its not because Duracell have always used Bunnies in their ads playing Drums and running races etc...
		duracell have the bunny, have had him for ages.
		He first appeared in a parody of Duracell's "Toys" campaign in which he not only lasted longer than toys powered by Duracell batteries, but kept "going and going" right off the commercial set to interrupt other commercials for imaginary products including Trés Café and Alarm soap.
	www.sheffieldforum.co.uk /showthread.php?t=21470 (681 words)

	Million Dollar IDEA Maker - New FREE ARTICLE for you to reprint, use and distribute
		During comparative product testing, it revealed the Duracell was in fact, better than the leading battery, in a particular way.
		Duracell were not misleading anyone - they were completely truthful in their advertising, and with it, became a virtual household name overnight.
		Now, Duracell decided to sell in multi-packs, and that was the only way to buy their new batteries.
	www.doubleedgemarketing.com /articles/ideas.htm (1290 words)

	Easter Bunny in Colombia \| Colombia Guide
		What about the Duracell Bunny, 'cause I was thinking about bringing down a few old batteries and letting the kids hunt around for them...
		There's no Duracell Bunny but if you bring down a bunch of Playboy Bunnies I'm sure there are a lot of viejos verdes who will gladly root around the garden looking for them.
		The Easter Bunny is very celtic, Germans eat traditionally the Easter Hare or the Easter Lamb on Easter Sunday.
	poorbuthappy.com /colombia/node/8371 (2248 words)

	ABC News: Mascots Vie to Be No. 1 Ad Icon
		In a 1974 TV commercial, Duracell demonstrated its long-lasting alkaline batteries with a mechanical toy rabbit beating on a drum, racing other battery-powered rabbits, and always winning.
		At first, Duracell sales went up, apparently because so many consumers associated the pink bunny with Duracell.
		Now, 15 years later, the Energizer Bunny has starred in 107 commercials, and is now kicking off a new $68 million ad campaign.
	abcnews.go.com /Entertainment/WolfFiles/story?id=116460&page=2 (284 words)

	Duracell vs. Energizer - GameDev.Net Discussion Forums (Site not responding. Last check: 2007-09-12)
		Posted - 9/11/2003 10:53:32 PM Well, they used a Duracell in The Matrix, so it must be better.
		I actually have heard that they make their batteries differently, but I don't think there is one that's better than the other.
		Duracel, even the durecal max kinds seems to die off rather quickly.
	www.gamedev.net /community/forums/topic.asp?topic_id=179997&whichpage=1􋽟 (507 words)

	[No title] (Site not responding. Last check: 2007-09-12)
		Answer: Actually it was Wacko, but considering the time it took to run it (1:25) and the suave tricks he employed to outwit some, this hash may have well been set by some deviant Energizer Bunny running overdrive on Duracell batteries.
		The terrain was local, the set was semi-live, and the bunny was an old hand: all the elements of a predictable hash.
		It was at the end where the Bunny on Duracell- overdrive reared its floppy ears once more to so befuddle hashers (OK, two hashers) by...
	www.princetonol.com /groups/phhh/archive/821.4.txt (173 words)

	energyzerbunny's Xanga Site
		Last night one of my roommates (she's from the UK) was talking about how surprised she was not to be tired, considering that she had been up since 5am.
		I explained my surprise, and she admitted she might have gotten the two battery companies mixed up, but we asked two of our other roommates (both from the UK) what battery company advertises with the pink bunny and they both said Duracell.
		It is actually that great American icon that messed with the Duracell bunny, who was introduced (including in America) before the Energizer one.
	www.xanga.com /energyzerbunny (1077 words)

	Energizer Bunny (Energizer Batteries) - Reviews on RateItAll (Site not responding. Last check: 2007-09-12)
		In its latest appearances, Energizer seems to have trapped the bunny in the battery itself, the bunny shown as a silver outline from within.
		It was cute when it first came out and for decades now that little bunny has been beating his drum just going and going and going........
		The Duracell toy bunny who was outlasted the others in a big group.
	www.rateitall.com /i-41732-energizer-bunny-energizer-batteries.aspx (397 words)

	Bard Vet
		Angie Beattie(the duracell bunny) found the stamina and skill of Garry McKean too much and ran out of power to lose 0-3.Raymond Currie was in magnificent form and played the game of his life against Les Harkness.
		At no3, Angie Beattie (the duracell bunny) had a very close game against Johh Johnstone but ran out of power and lost 0-3.
		At No4 Angie Bettie (the duracell bunny) battled hard against Joe Corbett (the globe trotter) but ran out of power to lose 0-3.
	myweb.tiscali.co.uk /nunholm/bard_vet.htm (576 words)

	batteries.jpg
		After examining remains of some of the rogue batteries, it has become evident that the UK is currently being swamped with fake Duracell batteries imported from overseas.
		The main give away is the battery type in the top left of the package, official Duracell stock is colour coded and has an ellipse around the battery type.
		Also, the official stock has the Duracell bunny on it with the words "Advanced Performance" behind it.
	www.batterystation.co.uk /fakeduracell.htm (334 words)

	The REAL ESTATE PROFESSIONAL
		Just like Duracell's Energizer Bunny, a marketing and/or advertising campaign must have the strength, perseverance and momentum to make it in the long run.
		There are key ingredients in marketing programs and advertising campaigns that serve this purpose and, in essence, keep a promotion going and going and going.
		From a competitive point of view, the bunny marched over all battery manufacturers in its path, capturing significant market share and creating and sustaining a brand identity in the Energizer battery.
	www.therealestatepro.com /articles/goldmine/barry.html (754 words)

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