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| | The Observer | Business | C4 boss embarks on awfully big ad venture |
 | | He says his priority when he arrived was 4 Ventures, the subsidiary that manages all of C4's commercial functions such as digital, paid-for channels (E4), international programme rights, FilmFour and attheraces, its interactive betting service. |
 | | We are looking at breaking even at E4 a full year ahead of the original scheduled 2005. |
 | | Similarly, the announcement of a new second E4 channel in July, E4+1, would be baffling were it not for the additional opportunities for advertising revenue it provides: it will offer identical content to E4, but one hour later in the day. |
| observer.guardian.co.uk /business/story/0,6903,944077,00.html (1270 words) |
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