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| | Assessing the Hierarchy of Needs in Levels of Service |
 | | Alderfer’s (1972) ERG theory is much like Maslow’s theory except it only has three groupings, Existence, which would encompass steps 1 through 3 of Maslow’s hierarchy; Relatedness, which would encompass steps 3 and 4; and Growth, which would include step 5, self-actualization. |
 | | However, the motivation theories, as they relate to transportation needs have not been tested adequately and an exploration of these theories are needed if we are to understand the exact nature of motivations affecting mode choice based upon motivational models. |
 | | For this reason, Alderfer’s ERG theory may be used as the basis for this project, as an extension and completion of Maslow’s original theory. |
| www.nctr.usf.edu /projects/Year4/527-08.html (1495 words) |
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