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| | Esprit's new spirit (Site not responding. Last check: 2007-10-08) |
 | | While edc (Esprit de Corp.), for customers aged 15 to 25, will remain in junior departments, Esprit Woman Casual and the contemporary Esprit Collection, for customers aged 25 to 35, will be positioned for women who grew up with the Esprit brand. |
 | | Trumpfheller recognized that, in the United States, Esprit was largely a junior label, and the new store design needed to convey that today's Esprit has an older customer too. |
 | | "Esprit helped define the '80s," says Valgora, "And they've evolved a lot as a fashion brand since then when they were known primarily as an innovative juniors brand." Today's Esprit is more sophisticated, still fashion-forward as well as casual, elegant, trendy, approachable and authentic, he says. |
| www.ddimagazine.com /displayanddesignideas/icopyright_display.jsp?vnu_content_id=1000684635 (1065 words) |
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