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| | daidala: words on letters |
 | | Although the body still used newsprint, this new era of the magazine introduced glossy, illustrated covers, a full contents page, and the photocaption chicanery that remains a hallmark of the brand ( 13, 14, 15). |
 | | A sort of typographic promiscuity marked the magazine over the next two decades; in the early 1970s, section titles appeared in Univers and text in Baskerville ( 16). |
 | | There was a brief fling with Goudy Old Style in the late 1980s ( 18), followed by a change to the eponymously titled font, Economist (later, Economist 101), with Frutiger for section heads ( 19). |
| www.daidala.com /30nov2003.html (1120 words) |
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