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| | Eddie Bauer Goes Back to Basics |
 | | Consistent with the new look of the Eddie Bauer stores, Website, and ads, the catalog shows the old store logo, pictures of rugged looking low-profile models, and tries to maintain the level of ease of shopping — all while creating “a much higher degree of differentiation from our competitors,” he says. |
 | | Bauer plans to test the women's Sport Shop jeans line around that time, and hopes to roll it out next summer. |
 | | Eddie Bauer is “a work in progress,” Saez admits, noting that there's no quick fix for the company's woes. |
| multichannelmerchant.com /news/marketing_eddie_bauer_goes (766 words) |
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