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| | consider.net - Message details |
 | | When E P Stobart first opened for business in 1957, it was a small agricultural firm, based in Hesket Newmarket, Cumbria; it sold fertiliser to local farmers, and acquired a handful of lorries in the process. |
 | | That Eddie Stobart was the first to insist that all its drivers wear uniforms - an innovation that many of its rivals have since adopted - was indicative of its approach. |
 | | Eddie Stobart merchandising - which includes toy lorries, tapestries, clothes, prints and teddy bears - is now worth £1.5m a year, but the prize possession of the true Stobart spotter is a copy of the fleet manual, which lists all current vehicles, their fleet number, registration number, make, livery and their given (female) name. |
| www.consider.net /forum_new.php3?Action=Display&newDisplayURN=200112100045 (814 words) |
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