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| | The Gateway | Tuesday, 31 January, 2006 | Volume XCVI Issue 30 |
 | | However, it seems that the Edmonton Rush have learned from the mistakes of previous teams and have clearly defined the market they’re aiming for—the city’s pick-up truck-driving, K Rock-listening, Edmonton Sun-“reading,” blue-collar males and their adolescent sons. |
 | | Rush supporters are likely the only group of people that can be assaulted by the annoying shtick of some annoying radio DJ, whose insight into the game consists of describing an opponent’s colours being “red, white and yellow” or urging two girls on the kiss cam to smooch. |
 | | Their frenzy is only added to when the signature Edmonton Rush chopper makes an appearance, or the team scores a power play goal and someone is sent home with a free wheel alignment. |
| www.gateway.ualberta.ca /view.php?aid=5562 (725 words) |
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