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| | The Haworth Press Online Catalog |
 | | Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. |
 | | While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward permanent campaigning through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. |
 | | Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process. |
| www.haworthpress.com /store/product.asp?sku=5879 (373 words) |
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