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| | Doing Well By Doing Good - Transworld Business Magazine |
 | | Now, fourteen years later, Element is arguably the largest skate brand in the world, with a deep roster of athletes that includes mainstream media star Bam Margera, a booming apparel line, and one of the most popular deck collections in the business. |
 | | The definition of element is “wind, water, fire, earth—one of the four substances to compose the physical universe.” I got excited about that and thought it could really embrace my idea of this positive brand that spoke to everybody. |
 | | But the more Element became successful, and the more Giant grew and I was able to put people in the right positions to take things over, the more I just became completely inundated with Element—to the point where eventually I moved its offices to Santa Monica. |
| www.twsbiz.com /twbiz/profiles/article/0,21214,1029243,00.html (4987 words) |
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