| | WHAT ELIOT SPITZER CAN TEACH US ABOUT PR / Freelance Writing . com (Site not responding. Last check: 2007-10-18) |
 | | And the media coverage Spitzer has racked up since emerging from virtual obscurity is equally impressive, including consistent coverage in The Wall Street Journal, his hometown paper The New York Times, and just about every other prominent publication serving Wall Street and Main Street. |
 | | PR is a powerful brand-building tool that, as Spitzer so aptly demonstrates, boils down to the effective use of the media. |
 | | Spitzer accomplishes this so well that he's been hailed by the media as the "Sheriff of Wall Street" and "The Enforcer," supporting his own positioning as "The People's Lawyer." Follow his lead and you too can use PR to help build your brand. |
| www.freelancewriting.com /commentary/news-050905-03.html (850 words) |