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| | These Lollies Are About to Go Pop |
 | | It's 100% unofficial, under-the-radar opportunism, admits licensing director Marta Bernat, a daughter of Chupa Chups founder Enric Bernat, at the company's headquarters in Barcelona, Spain. |
 | | Xavier Bernat, who took the reins from his father in 1998, is eager to make amends for last year's disappointing 2.4% fall in sales -- the first decline in more than a decade, due in part to a Pokémon merchandising deal that turned sour. |
 | | Bernat has a plan to put a sweet taste back in the company's mouth: a network of 5,000 Swatchlike "shops in shops" -- dedicated retail spaces within department stores and kiosks at airports, malls, and theme parks. |
| www.fastcompany.com /magazine/65/smartcompany.html (1466 words) |
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