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| | Guardian Unlimited Technology | Technology | Grrl power |
 | | But, as the paper explains, the games industry's concentration on the traditional 15 to 25-year-old male demographic is now outweighing demand from that sector and publishers are looking for ways to bolster their figures. |
 | | So, with the word "mainstreaming" on the lips of practically every games publisher, the industry is setting forth with renewed vigour to capture the hearts, minds and purses of women. |
 | | Whereas UK men manage to clock up a leisurely 10.78 hours of gaming every week on a wide array of titles, women's gaming choices tend to reflect their time limitations and the need to balance this with socialising, personal care and the dreaded housework. |
| technology.guardian.co.uk /online/story/0,3605,1294836,00.html (615 words) |
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