| |
| | PRIMEDIA Creates Largest Enthusiast Media Company |
 | | That unique commercial slant is what lies at the heart of creating transactional revenue in our enthusiast Internet businesses and is one of the motivating factors in our previously stated plans to create separate Internet currencies which we believe will be particularly attractive," continued Rogers. |
 | | The PRIMEDIA Enthusiast Group is the leader in such market categories as: automotive enthusiast, hunting & fishing, marine sports, active outdoor sports, quilting, sewing, jewelry, history, equine, pets and photography. |
 | | "With our 237 enthusiast properties in one group we have exceptional reach - particularly to men - with media properties that engage, involve and speak to their respective audiences about the things in which they are interested," said McCarthy. |
| www.primedia.com /pr/press/enthusiastmedia01102000 (752 words) |
|