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| | Brandweek: Keebler Goes Prime lime with CBS Promo (Site not responding. Last check: 2007-10-19) |
 | | Keebler's first network tie-in, crafted by Draft Worldwide, Chicago, will direct consumers through 18 million specially-marked packages, TV spots and print ads to enter a drawing via a toll-free number where they leave their name, address and UPC codes from participating cookie and cracker brands. |
 | | Beginning in early February, Keebler will run promotional spots on CBS and 10-second tags on existing Wheatables and Fudge Shoppe ads to tout the sweeps, directing consumers to the toll-free number on-pack. |
 | | For the year ending Sept. 13, Keebler had a 15.4% share of the $2.8 billion cracker segment, with sales up 7% to $438.6 million, and a 12.5% share of the $3.6 billion cookie segment, with sales up 6.9% to $455.6 million, per Information Resources. |
| www.findarticles.com /cf_dls/m0BDW/4_40/53689024/p1/article.jhtml (419 words) |
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