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| | Venture Insurance Programs Hits a Winner with 'Errant Ball' Commercial |
 | | National Program Administrator Venture Insurance Programs (www.ventureprograms.com) recently came out swinging with a 30-second video spot on www.insurancejournal.com designed to target agents and brokers with information about Venture's five lines of business — the golf industry, the hospitality industry, technology, life and science and community banking. |
 | | According to Rich Look, director of communications for Venture, the 30-second spot, "Errant Ball," is the initial time a program administrator has used an online video spot to interact with agents and brokers. |
 | | The errant ball travels over a golf green, across a driveway, into the lobby of a resort, disrupting a bell hop and laptop, and coming to rest in a restaurant, but ultimately ending up in an x-ray lab. |
| www.insurancejournal.com /news/national/2006/01/25/64567.htm?print=1 (511 words) |
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