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AEJMC Archives -- February 1999, week 1 (#14) |
 | | Euphemistic language also often is tied to a company's desire to create positive images for its products, of course, or to accommodate cultural taboos which discourage the use of certain words in public. |
 | | In this view, when euphemistic language is used to deceive, restrict the rational humanity of others, eliminate or reduce the receiver's options, or maintain an unequal power balance by deflecting feedback or critical analysis, its use becomes ethically problematic (Buber, 1958; Bok, 1989, 1983; Weaver, 1971; Johnstone, 1981; Garrett, 1961). |
 | | Describing the disruption of lives euphemistically as a sacrifice for the corporate good, particularly when the firings will in the long run harm the company, may ease the feelings of top executives, but it shows no respect for the workers affected. |
| list.msu.edu /cgi-bin/wa?A2=ind9902a&L=aejmc&F=&S=&P=1935 (4848 words) |
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