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Federal Trade Commision |
 | | Thus, FTC antitrust actions can arise in cases of vertical restraints, entailing agreements between companies and their suppliers that might harm competition, and in cases of horizontal restraints, where direct competitors enter into a competition-limiting agreement. |
 | | This means that the FTC may intervene in situations intentionally designed to reduce competition, such as mergers and buy-outs, or in circumstances where competition may be unintentionally affected, as where a professional association adopts a "code of ethics" agreement. |
 | | Under that new definition, the FTC will find a practice deceptive if (1) there is a representation, omission or practice that (2) is likely to mislead consumers acting reasonably under the circumstances, and (3) it is likely to affect the consumer's choice of, or conduct regarding, a product. |
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