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Topic: Fair and balanced (marketing slogan)

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	Roger L. Simon: Pajamas Media Question #1 - What Is "Fair and Balanced"?
		Balance means providing a forum for others (whether part or not part of your organization) to present opposing viewpoints, argue about the emphasis on different facts, debate and discuss the merits of an argument and so on.
		My market comment was not regarding the business market but the market of ideas as in: multitude of individuals with various backgrounds and experience adding their expertise and knowledge to the common pool of the knowledge of events.
		Of course, the "fair" in "fair and balanced" tends to be redundant; it generally connotes a reasonable accommodation of the various points of view, and is nearly indistinguishable intellectually from the concept of balance.
	www.rogerlsimon.com /mt-archives/2005/05/pajamas_media_q.php (13890 words)

	Fox vs. Franken - Salon (Site not responding. Last check: 2007-10-18)
		FNC's balanced approach to reporting the news has become extremely popular and FNC is now the most watched 24-hour news network in the nation...
		To reflect its unique approach to the reporting of news, FNC adopted the slogan "Fair and Balanced," along with the phrase "We Report, You Decide" at the time of the network's inception...
		Indeed, as Franken admitted during [a recent Los Angeles book expo], the "Fair and Balanced" trademark was, in fact, used on the preliminary cover of the Book for the express intention of capitalizing on FNC's reputation...
	dir.salon.com /story/news/feature/2003/08/14/fox_v_franken/print.html (1148 words)

	washingtonpost.com: Three Little Words: Fox News Sues
		Fox News Channel has sued Al Franken and his publishing house to stop them from using the expression "fair and balanced" in the title of his upcoming book.
		In its fair and balanced way, Fox News refers in its suit to Franken as an "unstable" and "shrill" "C-level commentator" who is "not a well-respected voice in American politics."
		And in its fair and balanced way, the suit filed by Fox News refers to Fox News Channel as that "world famous" cable channel.
	www.washingtonpost.com /ac2/wp-dyn/A46985-2003Aug11?language=printer (872 words)

	Fox News: Not playing fair with its ‘Fair & Balanced’ slogan? (printable version)
		Fox News “misleads” the public by marketing its coverage as nonpartisan, argues Wes Boyd, co-founder of MoveOn.Org, one of the complainants.
		“Fair & Balanced” is an indefensible slogan in light of the network’s “preferential treatment of Republicans and conservative ideas,” declares Chellie Pingree, president of Common Cause, the other petitioner.
		In a recent column for the Los Angeles Times, social historian Neal Gabler observed that “if by ‘fair’ one means objective and unbiased, then more often than not ‘fair’ and ‘balanced’ may be mutually exclusive.” That is, a “fair” discussion of the Holocaust wouldn’t call for the “balance” of a Holocaust denier.
	www.rgj.com /news/printstory.php?id=76018 (793 words)

	Commentary: Fox News Channel/Not playing fair? (Site not responding. Last check: 2007-10-18)
		"Fair and Balanced" is an indefensible slogan in light of the network's "preferential treatment of Republicans and conservative ideas," declares Chellie Pingree, president of Common Cause, the other petitioner.
		But such musings can't offset the fact that "Fair and Balanced" is a brilliant slogan, reflecting not only the image created by this cable-news ratings leader, but also its viewers' sense of themselves.
		Springing to Fox News' defense, these "Fair and Balanced" fans may now feel less inclined, not more, to be alarmed by the bigger threat Big Media represents.
	www.post-gazette.com /pg/04203/349237.stm (722 words)

	Fox News: Fairly Unbalanced (Site not responding. Last check: 2007-10-18)
		A Fox News marketing slogan repeatedly claims that their coverage is "fair and balanced." But if you have to remind everyone constantly that you're fair and balanced, then perhaps it's not so true.
		In August of 2001, FAIR published an article calling Fox "The Most Biased Name in News," that traced Fox's close relationship to the Republican Party.
		But these magazines don't claim to be "fair and balanced." They're proud advocates for their positions, unashamed to be called conservative, and Fox News ought to be just as proud and not hide behind a slogan it doesn't merit.
	www.american-partisan.com /cols/2003/hall/qtr2/0402.htm (793 words)

	Superelastic Iconoclastic
		Fox tried so hard to keep Al from impugning the value of their not-quite proprietary buzzphrase, yet two years after FAIR savaged 'the most biased name in news', one still wonders what "fair and balanced" means to Fox.
		This can be informative, it's sometimes entertaining, but calling it "news" strikes me as somehow more egregious than calling it "fair and balanced." But alas, "news" is a term in the public domain.
		In my own effort to be fair and balanced, I'll make a point in favor of Fox News; it is assumed they pay their research assistants.
	radio.weblogs.com /0129425/2003/09/02.html (662 words)

	Moveon.org and Common Cause Request FTC to Censor TV Network, 7/19/2004.
		The document also asserts that Fox's use of the phrase "fair and balanced" in connection with its political news and editorial content constitutes marketing to consumers.
		The document asserts that "fair and balanced" does not accurately portray Fox's political news and editorial content, and that Fox's use of the phrase "fair and balanced" is commercial marketing subject to FTC regulation under the Federal Trade Commission Act (FTCA).
		They assert that the only speech involved in their request is commercial speech, and that they only seek a restraint of the marketing practices of Fox pursuant to the FTC's authority under the FTCA.
	www.techlawjournal.com /topstories/2004/20040719.asp (1279 words)

	Current Word » Fox News
		Your post makes the assumption that all other news organizations are biased “left” and that by implication it is good thing to have Fox news be biased right to balance all the other major networks.
		If my worldview is being framed via a single organization using the marketing slogan is “fair and balanced” and who by your own omission is “balanced right” then I am getting a slanted viewpoint on world events.
		Fox simply balances things out, the left have their left leaning networks, the right has theirs.
	www.mathies.com /weblog/?p=106 (1039 words)

	Free Press News : Printable Format
		Moveon.org announced at a press conference that it had asked the Federal Trade Commission (FTC) to halt Fox News’ use of the allegedly misleading “fair and balanced” tagline.
		Fox News has denounced the documentary’s own fairness and its use of internal Fox memos, some of which were also quoted in a New York Times Magazine story.
		We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law.
	www.freepress.net /news/print.php?id=4126 (395 words)

	Fox News' use of 'Fair and Balanced' challenged legally
		NEW YORK - Fox News' use of the slogan "Fair and Balanced" constitutes deceptive advertising, two political advocacy groups claimed Monday in a petition filed with the Federal Trade Commission.
		The IMI's petition claims that the term "fair and balanced" is so prevalent as to be generic, and is "entirely mis-descriptive" when it comes to Fox News.
		The judge dismissed Fox's case, saying it was "wholly without merit," and the trademark "Fair and Balanced," registered by Fox in 1998, was weak.
	www.freenewmexican.com /news/2038.html (723 words)

	How Fox is winning the war - Newsday.com
		We deride Fox for playing ratings politics with the news, turning Joint Chiefs Chairman Richard Myers' public call Tuesday for media to be "fair and balanced" into a back-door endorsement, pointing out frequently afterward that the general had echoed a Fox News marketing slogan.
		Picking at the efforts of the Fox News Channel is great sport these days among the nation's media critics, people like me who tend to use the royal "we" for the sake of a catchy lead paragraph.
		This, the folks in the bunker at Fox would argue, is due to the rest of the media's liberal agenda, an agenda Fox News slyly re-alleges with every repetition of "fair and balanced" (the others aren't) and "we report; you decide" ("they" don't give you that chance).
	www.newsday.com /business/chi-0304040059apr04,0,6070389.story?page=1 (1198 words)

	USATODAY.com - Brit Hume honor triggers protest (Site not responding. Last check: 2007-10-18)
		Hume, the ABC White House correspondent who joined Fox in 1996 and anchors a nightly newscast, doesn't deserve the award because he and Fox practice "ideologically connected journalism," Overholser says.
		"Fox wants to do news from a certain viewpoint, but it wants to claim that it is 'fair and balanced,' " she says.
		"I would welcome a discussion about whether objectivity really exists, which media seem the least fair and balanced, whether objectivity is desirable, whether it wouldn't be better to have a more European-like model — in which media were straightforwardly ideologically aligned," she wrote in an e-mail to fellow board members.
	www.usatoday.com /life/columnist/mediamix/2004-02-01-media-mix_x.htm (539 words)

	FOXNews.com - Seattle Unveils 'Metronatural,' as New Slogan - Local News \| News Articles \| National News \| US News
		SEATTLE — When Washington state announced its new tourism slogan last spring, Pike Place Market,vendor Kenny Telesco was willing to give it a chance.
		The bureau plans to spend $300,000 marketing the slogan, which will largely be targeted at generating business for the Washington Convention and Trade Center.
		It was Vancouver's decision to update its slogan that prompted Seattle to follow suit.
	www.foxnews.com /story/0,2933,223181,00.html (762 words)

	On The Media-- "FOXIFY THIS"
		I think they still want to be, as they say, "fair and balanced." They don't want to put on shows that are clearly conservative because then they would fall under those issues of licensing and of sanctions.
		What they're going to interject into local newscasts may be less political and more the bells and whistles, more the sexy sort of attitude that Fox News puts on cable.
		You may be the first person on the show who's ever used the phrase "fair and balanced" in connection with Fox without irony.
	onthemedia.org /transcripts/transcripts_110405_fox.html (1121 words)

	The Rise & Rise Of Fox News (Site not responding. Last check: 2007-10-18)
		Collins, the television editor of Hollywood Reporter, is a bit short on analysis, he gives lots of insider detail and is scrupulously fair throughout.
		Unlike the networks or CNN, where a supposedly omniscient narrator reads the news, purporting to be fair but usually skewing things to the left, Fox bases most of its programming on the vigorous exchange of opinions.
		It always has a Republican pol or conservative pundit on hand to give the view from the right, but liberals receive airtime on Fox, too — the station’s “fair and balanced” motto isn’t merely a marketing slogan.
	daily.nysun.com /Repository/getFiles.asp?Style=OliveXLib:ArticleToMail&Type=text/html&Path=NYS/2004/04/12&ID=Ar01501 (887 words)

	World Screen -
		In the petition, MoveOn alleges that the News Corp.-owned news channel is engaging in "deceptive practices in the advertising and marketing of cable television programming" through the use of the slogan, because of its alleged bias towards the Republican party.
		"FNC’s news and commentary programming is not remotely "fair" or "balanced" but, rather, is deliberately and consistently distorted and twisted to promote the Republican Party of the U.S. and an extreme right-wing viewpoint," a statement from the organization said today.
		MoveOn.org is citing evidence of FOX News's bias from the new documentary OutFoxed: Rupert Murdoch’s War on Journalism, as well as a recent study by Fairness and Accuracy In Reporting, a media watchdog group.
	www.worldscreen.com /archivenews4.php?filename=fox719 (242 words)

	How Fox Is Winning The War (Print Jealousy of Fair & Balanced Report Wins Ratings!) (Site not responding. Last check: 2007-10-18)
		.the Liberal version of 'fair and balanced' but only for those with strong stomachs and weak, little Liberal minds.
		What they don't understand is that Fox's immediate popularity reflects that there was a large market out there not being served previously by mainstream media.
		All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.
	www.freerepublic.com /focus/f-news/887624/posts (2108 words)

	--> Media Tank <--
		But Fox has brought prominence to a new sort of TV journalism that casts aside traditional notions of objectivity, holds contempt for dissent and eschews the skepticism of government at mainstream journalism's core.
		We deride Fox for playing ratings politics with the news, turning Joint Chiefs Chairman Richard Myers' public call Tuesday for media to be "fair and balanced" into a back-door endorsement, pointing out that the general had echoed a Fox News marketing slogan.
		Rupert Murdoch's Fox network is among the US media giants accused of tailoring its war coverage to curry favour with Michael Powell, the George Bush-appointed chairman of America's media regulator who is facing mounting pressure to scrap media ownership rules.
	www.mediatank.org /Issues/peace.html (2234 words)

	Film Buzz
		This movie is powerful and a must see for anyone who gives a damn about more than the Scott Peterson trial.
		The tag line of “fair and balanced” used today is nothing more than a marketing slogan for a company selling a product.
		WMD enables us to more clearly understand what is happening, why it’s happening (money of course), and challenge us to do something about.
	www.kaffeinebuzz.com /filmbuzz-wmd.php (782 words)

	'Fair and balanced' rejection \| News.blog \| CNET News.com
		The Federal Trade Commission wasted no time in deciding not to investigate a complaint over Fox News' use of the slogan "fair and balanced."
		Left-wing activist group MoveOn complained Monday that the slogan amounted to "deceptive practices in the advertising and marketing of cable television programming," charging that the news organization was neither fair nor balanced.
		In a statement, FTC Chairman Timothy Muris said he knew of no instance in which his agency had weighed in on what slogan a news organization should use.
	news.com.com /2061-1028_3-5275679.html (152 words)

	FOXNews.com - Seattle Unveils Slogan:'Metronatural' - Local News \| News Articles \| National News \| US News
		SEATTLE — When Washington state announced its new tourism slogan last spring, Pike Place Market vendor Kenny Telesco was willing to give it a chance.
		A sampling of vendors and tourists at Pike Place Market, one of the city's premier attractions, suggested that Seattle doesn't need a slogan, let alone one that plays on that buzzword of yesteryear"metrosexual."
		Seattle's seldom-seen old slogan, developed in 1999, was a picture of an eye, an"at"symbol and the letter L:"See-At-L."
	www.foxnews.com /wires/2006Oct21/0,4670,SeattleSlogan,00.html (683 words)

	Overrated, Underrated: The Year In Technology - Hardware News by InformationWeek
		According to this year's election hype, freewheeling bloggers rewrote the rules of journalism.
		If that were true, it would be a shame: Fairness and accuracy aren't really concepts in need of revision.
		While getting people to agree about what constitutes fair coverage may be impossible in an era when "fair and balanced" is a marketing slogan, accuracy can be better measured--and, here, too many blogs fall short.
	www.informationweek.com /hardware/desktop/55801073 (1479 words)

	AI's CWoB: YellowText (Site not responding. Last check: 2007-10-18)
		That's because Sirius' marketing claim doesn't tell the whole story: that leaves (if I remember correctly) forty channels with commercials.
		I don't what Fox's problem is. The use of the phrase "Fair And Balanced" is obviously ironic in intent...and Al Franken used it in the exact same spirit.
		Personally, I think the greatest revenge is that (a) Fox managed to make themselves seem even sillier than usual, a feat that I thought would only be physically possible under microgravity conditions, and (b) pre-orders for Franken's new book have gone through the roof as a result.
	www.cwob.com /yellowtext/yellowtext0803.html (9659 words)

	How Fox is winning the war - Orlando Sentinel :
		One pundit considers the flag-waving networks an unofficial White House press office.
		Apparently balance and objectivity are casualties of war.
		The best of the many military analysts, he avoids Pentagonspeak and isn't afraid to challenge his former colleagues.
	www.orlandosentinel.com /chi-0304040059apr04,1,826054.story (1281 words)

	Brit Hume honor triggers protest Board member quits over award
		Brit Hume honor triggers protest Board member quits over award
		And with its success -- by far, it's the No. 1-rated cable news channel -- have journalists failed to challenge Fox News on its boast?
		"I would welcome a discussion about whether objectivity really exists, which media seem the least fair and balanced, whether objectivity is desirable, whether it wouldn't be better to have a more European-like model -- in which media were straightforwardly ideologically aligned," she wrote in an e-mail to fellow board members.
	foi.missouri.edu /mediacredibility/brithume.html (505 words)

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