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| | Combating fear, uncertainty, and doubt (Site not responding. Last check: 2007-11-07) |
 | | By inspiring fear, uncertainty, and doubt, either about the product or the company in general, the attacking firm tries to run off their competitor's customers, without contributing anything positive themselves. |
 | | That fear might be grounded in the fears of adolescence, where a young man or woman worries about being spurned by a prospective date. |
 | | Give in to FUD, and all of a sudden, the shadows under your bed turn into monsters, every passerby is an enemy, and the future becomes a terrifying experience. |
| www.salesstar.com /mm081803.htm (1389 words) |
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