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| | Guitar Player - Fender Broadcaster |
 | | Retailing for $169.95, the Broadcaster was the first solidbody electric that Fender made and sold in any significant number (far fewer single-pickup Esquires were built during that time), but its name only lasted until early 1951, when Gretsch pointed out its prior use of “Broadkaster” on some of its drum products. |
 | | Fender initially responded by cutting the Broadcaster part off the headstock decal, leaving only the Fender logo (hence, the famous “No-Caster” series), and, eventually, changed the name to Telecaster, which was coined by the head of Fender sales, Don Randall. |
 | | The Broadcaster changed everything, and to hold and play one now is to time-travel back to an era when American technology was on a rampage. |
| www.guitarplayer.com /story.asp?storyCode=12799 (905 words) |
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