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| | Report: Field Messages Must Overcome Blame, Emphasize Successes | JoinTogether.org (Site not responding. Last check: 2007-10-16) |
 | | The report drew upon a series of focus groups with members of the addiction field and the public, as well as an audit of the language currently used by field agencies and organizations, to reach its conclusions. |
 | | Field focus-group members preferred language that focuses on individuals, separate from their behavior, environment, or disease. |
 | | To overcome these attitudes, field messages need to be clear, educational and informative, delivered by a trusted messenger, and utilize effective media, from TV commercials to billboards, the report said. |
| www.jointogether.org /sa/news/reader/0,1030,545710,00.html (985 words) |
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