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| | How Does Your Financial Institution Grow? |
 | | Winning financial institutions—regardless of their size, type or geographic placement—must figure out how to attract new customers, along with the lion’s share of their wallets, and then keep their business. |
 | | Institutions with the largest number of customers who designate them as a primary financial institution do not necessarily capture the lion’s share of their customers’ wallet, nor do they produce higher levels of customer momentum. |
 | | On average, customers have relationships with four or more financial institutions and are reluctant to add new products and services even with their primary financial institution. |
| www.atkearney.com /main.taf?p=5,1,1,115,10 (458 words) |
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