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| | On-line forum |
 | | The Firestone 500 fiasco of 1978 became shorthand for the lowest point in the tiremakers 100 year history with a cost of over $150 million, not counting the cost of lost confidence and goodwill, which eventually brought the company to its knees and into the fold of the Japanese tire giant, Bridgestone, ten years later. |
 | | At many Firestone Tire Centers across the nation, customers were told to either come back at a later time, or leave their vehicles there all day, or make an appointment for an inspection in a month or two. |
 | | Firestone's response to all this was: *Again, we apologize to our customers, the media, and the general public for any confusion that has been created.* Unfortunately, that is not nearly enough. |
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