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| | St. James Encyclopedia of Pop Culture: Fisher-Price Toys |
 | | The company was founded in 1931 in East Aurora, New York, by Herman G. Fisher, Irving Price, and Helen M. Schelle, who began with $5,000 and the idea of creating an innovative line of toys for very young children. |
 | | From Granny Doodle and Snoopy Snuffer in the 1930s, through the decades with Tick Tock Clock, Pull-a-Tune Xylophone, and Little People, to computer software for toddlers in the 1990s, the Fisher-Price name has long been in the forefront of imaginative and educational play for children. |
 | | Though they managed to build their factory and began producing toys during the difficult Depression years, few had money to spend on luxuries, and during World War II the factory was refitted to produce goods needed for the war effort. |
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