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| | Disposable DVD Technology Allows Retailers to Offer Movies at Rental Prices Without Account or Returns |
 | | Flexplay, the 48-Hour, No Return DVD(TM), which is currently available exclusively on Amazon.com, will be available in additional retail outlets including drugstores, convenience stores, grocery stores, airports and shopping malls starting today, providing consumers with a unique holiday gift available in over 4,000 locations. |
 | | The disposable aspect of the product, which can be recycled and is playable on any standard DVD player, eradicates a store's need to track inventory and consumer late fees, creating a practical alternative to traditional entertainment rentals with multiple consumer benefits. |
 | | In addition, because the unopened package has a one-year shelf life, Flexplay allows the consumer to "buy anywhere and watch anytime." The additional points of purchase for the product further the company's mission that the product offers consumers choice and availability. |
| www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/12-02-2004/0002561077&EDATE= (892 words) |
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