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Topic: Focus group


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In the News (Wed 2 Dec 09)

  
  Quantitative Methods in Public Administration: Focus Groups
Focus group research is based on facilitating an organized discussion with a group of individuals selected because they were believed to be representative of some class (ex., the class of consumers of a product, the class of voters).
Focus groups are a method of choice where the dynamics which determine outcomes are not well known and surprises are expected, as in marketing research where focus groups are brought together to react to product or candidate ads.
Focus groups are generally a poor choice when quantitative information is desired (ex., when one wants to know the percentage of people who will buy product X or vote for candidate X).
www2.chass.ncsu.edu /garson/pa765/focusgroups.htm   (1326 words)

  
 Focus Group   (Site not responding. Last check: 2007-10-09)
Focus groups are a widely used research method that involves bringing people together for in-depth discussions of issues of interest.
The results of the focus group analysis will be discussed with the PAR teams, which will help develop recommendations on "promising" or "successful" practices supporting CLD youth with disabilities to successfully access and participate in postsecondary education.
Some of the focus group members will be recruited for case studies that illustrate the use of these practices.
www.cld.hawaii.edu /focus_group/focus.htm   (292 words)

  
 Focus Groups
A focus group could be defined as a group of interacting individuals having some common interest or characteristics, brought together by a moderator, who uses the group and its interaction as a way to gain information about a specific or focused issue.
Focus groups are not a valid way to find out how much progress an individual client or participant has made toward his or her own goals.
Also, because focus groups are usually made up of a very small number of people who voluntarily participate, you cannot assume that their views and perceptions represent those of other groups that might have slightly different characteristics.
ag.arizona.edu /fcs/cyfernet/cyfar/focus.htm   (2951 words)

  
 Focus Groups
Focus groups are a somewhat informal technique that can help you assess user needs and feelings both before interface design and long after implementation.
Because focus groups are groups, individuals rarely get the chance to explore the system on their own; instead, the moderator usually provides a product demo as the basis for discussion.
The new features were presented to the focus group as a way to let multiple users compare alternative views of a spreadsheet across computer networks Initially, group members were skeptical about these ideas and expressed distrust in networks and nervousness about what other people would do to their spreadsheets.
www.useit.com /papers/focusgroups.html   (1220 words)

  
 Focus Groups (Group Discussions)   (Site not responding. Last check: 2007-10-09)
Focus groups are a tool for collecting qualitative data from group discussions.
When designing a focus group, keep in mind: who the participants are; how you will recruit them, what questions you will ask; how you will moderate the groups and collect data; and how you will analyze and report the data.
Oftentimes focus group projects use multiple groups (e.g., 4-6), however, consider using less if you are fairly familiar with the participants' views, or if your participants are all likely to share the same experiences and opinions.
www2.edc.org /NTP/focusgroups.htm   (1267 words)

  
 [No title]
Focus groups are generally recognized to be the most widely used form of market research in America.
While focus groups are a qualitative technique and are not projectable, some organizations compound the problems of this methodology by implementing only one group with a physician target, thinking that this is representative of the larger universe.
For example, focus groups with physicians about advertising should focus on the copy consent of the ads (i.e., is it correct, believable, convincing) rather than the overall reaction to the advertising.
www.groupsplus.com /pages/doc.htm   (1471 words)

  
 Focus Group
If someone is not actively participating in the group, I expect that group members will attempt to reach out and try to involve him or her.
While a couple of group members are working on the outline, someone else should secure a room for your group.
The moderator should record his or her reflections on what took place after the focus group is completed.
myhome.spu.edu /rschlee/focus_group.htm   (437 words)

  
 Social Research Update 19: Focus Groups
Focus groups are a form of group interviewing but it is important to distinguish between the two.
Focus groups are particularly useful when there are power differences between the participants and decision-makers or professionals, when the everyday use of language and culture of particular groups is of interest, and when one wants to explore the degree of consensus on a given topic (Morgan & Kreuger 1993).
Focus groups can be used at the preliminary or exploratory stages of a study (Kreuger 1988); during a study, perhaps to evaluate or develop a particular programme of activities (Race et al 1994); or after a programme has been completed, to assess its impact or to generate further avenues of research.
www.soc.surrey.ac.uk /sru/SRU19.html   (2903 words)

  
 Group Dimensions International   (Site not responding. Last check: 2007-10-09)
Focus groups constitute a form of scientific social, policy, and public opinion research.
Through focus groups we learn what characteristics are most salient to participants, the level and nature of emotional value associated with those characteristics, and how participants differ on key issues.
Focus group interviews are useful for identifying how target groups think and feel about the topic under discussion.
www.focusgroupdimensions.com /nature_focus.htm   (228 words)

  
 Conducting Focus Group:
Organizations generally use focus groups in planning, marketing, or evaluation, either to improve some specific product or service or, more globally, during the development of strategic plans or mission statements.
To be effective, focus group questions should be open-ended and move from the general to the specific.
Note that the researchers might be different from the people who organized the focus group, but they need to be aware of the focus group report in order for implementation of major issues that have been brought to attention by the group.
www.cse.lehigh.edu /~glennb/mm/FocusGroups.htm   (1407 words)

  
 Focus group - Wikipedia, the free encyclopedia
In traditional focus groups, a pre-screened (pre-qualified) group of respondents gathers in the same room.
There are usually 8 to 12 members in the group, and the session usually lasts for 1 to 2 hours.
The use of focus groups has steadily evolved over time and is becoming increasingly more widespread.
en.wikipedia.org /wiki/Focus_group   (1072 words)

  
 [No title]
Focus groups are a good method to get people involved in the decision making process and have them provide their input regarding the topic.
Since the focus group procedure may not be familiar to some, the purpose of this section is to provide a general overview of the focus group process based upon the experience of the focus groups conducted during this study.
One last consideration is that signs with directions to the focus group may be placed in the hallways to help individuals find their way to the sessions.
www.uwm.edu /Dept/CUTS/focus.htm   (3498 words)

  
 Focus group - SourceWatch
A focus group is one of several technique used to measure public opinion when devising strategies for propaganda campaigns.
Focus groups are often used in tandem with opinion polls, in which PR specialists survey a representative sample of their "target population" and ask each member of the sample an identical set of questions.
A "focus group," by contrast with opinion polling, is a technique that attempts to get an in-depth sense of how people think.
www.sourcewatch.org /index.php?title=Focus_group   (297 words)

  
 Market Research Services: Focus Groups
Together, focus group moderators speak most of the major Asian languages and dialects and represent a broad range of gender, age groups, and classes.
Generally focus groups consist of 6 to 8 participants and a moderator who ensures the correct questions are asked and facilitates the discussion process.
Focus Groups are a high value technique for any exercise which requires the depth, detail and richness of subjective data that such a qualitative technique provides.
www.orientpacific.com /focus-groups.htm   (769 words)

  
 Archived: Focus Group Questions -- FAQ
I am setting up a series of focus groups and my boss has offered to serve as a moderator for some of the groups.
It is desirable to have several groups for each stratum, or population sector, to allow for organizational variation.
There are two important aspects to the results of a focus group: intensity and frequency.
www.ed.gov /offices/OUS/PES/efaq_focus.html   (497 words)

  
 Focus Group Holdings Limited 映藝控股有限公司
Focus Group Holdings Limited ("Focus Group"), a new energetic entity, is formed by Mr.
Focus Group is essentially engaged in films business and artiste management related business.
With an energetic and professional team equipped with invaluable experience, Focus Group is aiming at establishing itself as one of the leading entertainment companies in Hong Kong.
www.focusgroup.cc   (299 words)

  
 Basics on Focus Groups
Focus groups comprise 6 to 12 members who meet for an hour or two to discuss a specific topic.
Focus groups like to feel that they have "accomplished something" even if that "something" is restating the general opinions that were expressed during the session.
A focus group of students who have had ill friends or relatives could address health care and may be more informed about health policies than students who have not had people close to them who needed much health care.
edf5481-01.su00.fsu.edu /FocusGroups1.htm   (981 words)

  
 Focus Group Manual
Using community group screeners is probably less of a risk if the focus of your topic is narrow enough that they are asking only one or two questions before inviting parents.
For most focus group sessions, eight participants constitutes a manageable size for letting people “have their say” and for analyzing the results; the facilitator will not need to become overly involved in order to keep the group under control, and participants will have more time to speak.
A common grouping in focus groups is by race and ethnicity.
muskie.usm.maine.edu /focusgroupmanual/chp_06.htm   (2517 words)

  
 ISUE - Focus Group
A focus group is composed of six to nine participants who are brought together to discuss a clearly defined topic.
Typically, focus groups are composed of homogeneous people, all representing a particular segment of the population.
The letter should state the purpose of the focus group session, who is sponsoring and conducting the session, and what the results will be used for.
www.extension.iastate.edu /communities/tools/assess/focus.html   (1048 words)

  
 Focus Group
Two focus groups for families who had experienced the death of a child were held at the Western Pennsylvania School for Blind Children.
The groups were conducted on different dates and at different times of the day to allow for maximal family participation.
During the focus groups families were asked to share their experiences with the services they received and provide any recommendations to improve or create services for children and families.
www.pitt.edu /~tbauer/pppcc/focusgroups.html   (1974 words)

  
 Focus Property Group
Focus Property Group, LLC and its affiliates (collectively “Focus”) created this web site (the “Site”) to provide easily obtainable information about Focus and property that is available for sale through Focus and its related parties.
Focus may share, on a confidential basis, any or all information gathered from you with potential acquisition (of the company or its assets) or merger partners, strategic partners, equity investors, lenders, partners,, agents, affiliates and contractors, third parties providing services to Focus and/or other companies with whom Focus may integrate its business operations.
Should Focus enter into a merger or be acquired, or enter into a strategic partnership or other such third party relationship, the third party will have access to and the ability to use all information gathered from you under the same limitations and protections set forth in the Terms of Use.
www.focuspropertygroup.com /index.php?id=terms   (1420 words)

  
 Index for online focus groups, qualitative market research
Not just Focus Groups, but all types of qualitative research.
is a small company, your focus group or other qualitative market research project gets top priority, overhead costs are low and the savings are passed on to you.
Click here if you'd like to be a focus group participant.
www.e-focusgroups.com   (145 words)

  
 Guidelines for Conducting Focus Groups
Focus groups are a powerful means to evaluate services or test new ideas.
Basically, focus groups are interviews, but of 6-10 people at the same time in the same group.
Membership - Focus groups are usually conducted with 6-10 members who have some similar nature, e.g., similar age group, status in a program, etc. Select members who are likely to be participative and reflective.
www.mapnp.org /library/evaluatn/focusgrp.htm   (757 words)

  
 The AGU Cryosphere Sciences Focus Group
The Cryosphere Focus Group acts as a liaison between the cryospheric science research community and AGU administration.
We were renamed "Cryosphere Focus Group" in 2002, replacing the former Snow, Ice and Permafrost Technical Committee.
The Focus Group is managed by an Executive Committee, who are in regular communication over email and meet once per year during the Fall meeting (click here for 2005 fall committee meeting minutes).
www.agu.org /focus_group/cryosphere/index.html   (375 words)

  
 Focus Group
Momenta Art is pleased to announce a preview at our Williamsburg Galley of Focus Group, a group show curated by Eric Heist for The Soap Factory, a not for profit space located in Minneapolis.
The work in "Focus Group" embraces humor, satire and irony in a critique of the systems that propagate corporate ideology – an ideology that replaces critical discourse with brand loyalty.
Much of the work in Focus Group suggests the nearly invisible and the unconscious, the hidden forces that threaten humanity itself.
www.momentaart.org /cur_pro/focusgroup.html   (800 words)

  
 Focus Property Group
Focus maximizes this opportunity by creating communities with timeless architecture and design, ensuring lasting value for their residents.
Focus communities also are planned with a keen sensitivity to the environment.
Each community is really made whole by the people who choose to live in it, so Focus encourages civic responsibility by setting an example of sincere and thoughtful corporate responsibility to the community at large.
www.focuspropertygroup.com   (205 words)

  
 Focus Group Manual
After the pilot focus group session of our special needs project, we didn’t alter the meaning of the questions in our protocol, but we did clarify them and make them more appropriate to the ways in which our target population thought about child care.
While a two-way mirror is not necessary to conduct focus groups, we did find that it was helpful for one of our pilot sessions because it allowed the entire team to observe and be involved in the debriefing.
Throughout the process of talking with parents—in the screening, at registration and at the beginning of the focus group session—issues of confidentiality should be stressed.
muskie.usm.maine.edu /focusgroupmanual/chp_07.htm   (3148 words)

  
 Focus Group
The Office of Planning and Institutional Assessment is available to help colleges, departments, and other units conduct focus group research that supports planning and CQI efforts.
Focus groups have long been an important tool for marketing research in the for-profit sector.
Because focus groups can contain a mix of both positive and negative feedback, this Office treats them confidentially.
www.psu.edu /president/pia/planning_research/focusgroups.htm   (248 words)

  
 The Focus Group Center
Client Guide To The Focus Group A guide to the best use of focus groups: when to use them, for what, examples of the marketing problems they can help solve, when not to use them, what to look for, tips on managing focus group projects.
Online focus groups should be compared to the other method of running remote groups: telephone focus groups.
Free: This is a $350 training course for how to moderate Telephone Focus Groups that we made available for free after 9/11 to help moderators and clients who suddenly couldn't or wouldn't travel.
www.mnav.com /qualitative_research.htm   (701 words)

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