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Successful Communication Tool - Force Field Analysis |
 | | Force Field Analysis was developed by Lewin (1951) and is widely used to inform decision-making, particularly in planning and implementing change management programmes in organisations. |
 | | All the forces in support of the change are then listed in a column to the left (driving the change forward) while all forces working against the change are listed in a column to the right (holding it back). |
 | | A useful next step on from Force Field Analysis is Stakeholder Analysis in which the specific stakeholders for and against a change are identified, together with their power, influence and interests. |
| www.odi.org.uk /RAPID/Tools/Toolkits/Communication/Forcefield_analysis.html (469 words) |