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| | CAP Online Feature: How to rebrand Ford's Mercury division - branding, marketing strategy, global strategy from JY&A ... |
 | | Ford had access to the Mazda range, and the 1986 Tracer was an early example of taking the Mazda 323 and the body designed for the 1985 AsiaPacific Ford Laser, building them in Mexico. |
 | | Ford of Europe could sell it across the Atlantic: a 15-month, $300 million investment that could be recouped, even as a niche product, because it faces very little competition apart from the 2005 Golf GTI. |
 | | Ford's the one doing retro (the daft Living Legends programme), so by right Mercury should try to signal to us, since it won't have as ageing a US line-up as the blue oval by 2005 if we had our way, that it's thrusting toward the future, calming dealers. |
| www.jyanet.com /cap/2002/0206fe0.shtml (1903 words) |
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