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Topic: Forrester Research


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  Podcast Listeners Still Few
A Forrester Research consumer poll found that 25 percent of online consumers expressed interest in podcasts, citing the ability to listen to programming on their own schedule.
The research also cast doubt on podcasting as a medium to level the playing field between media companies and amateur content.
Forrester's findings are in contrast to those of the Pew Internet and American Life Project, which in April estimated 6 million Americans had listened to a podcast, including 29 percent who owned an MP3 player.
www.adweek.com /aw/iq_interactive/article_display.jsp?vnu_content_id=1002312800   (281 words)

  
 Forrester Research Inc Research Reports
Forrester is a leading independent research firm that analyzes the future of technology change and its impact on businesses, consumers, and society.
Forrester's clients leverage technology innovation to lead their industries in dynamic new directions.
Forrester projects that 6 million US households will prepare their tax returns online in 2001, spurred by advances in automation and a new midtier offering.
www.marketresearch.com /publisher/2479.html   (887 words)

  
 Study supports controversial offshore numbers | Tech News on ZDNet
Forrester also increases its near-term estimate of lost jobs by 240,000 in its new report, projecting that a cumulative total of 830,000 positions will have moved offshore by 2005.
The research reinforces earlier Forrester findings that were cited by Sen. John Kerry, before he became the all-but-official Democratic presidential nominee, in introducing legislation last year to regulate the call-center industry.
In addition to publicity, other reasons cited by Forrester as factors contributing to offshoring are expansion of services by Indian companies, increased operations in lower-wage countries among U.S. technology companies such as IBM, and businesses setting up facilities abroad to handle claims processing and other tasks.
news.zdnet.com /2100-3513_22-5213391.html   (1003 words)

  
 Forrester Research to buy Giga for $51.3 m
Forrester said it would pay $4.75 per share for the company, which it said would add to earnings in 2003, excluding charges.
Forrester fell 36 cents, or 2.2 percent, at $15.74 on Nasdaq.
Forrester, which became well known during the Internet boom for its optimistic growth forecasts for the Web, has been hit by the downturn in technology spending in the last few years.
www.ciol.com /content/news/repts/103012201.asp   (452 words)

  
 Line56.com: Forrester to Acquire Giga   (Site not responding. Last check: 2007-10-26)
Forrester Research has entered into an agreement to acquire peer Giga Information Group in a stock deal worth between $50 and $60 million.
Forrester and Giga are both based in Cambridge, MA and have major offices in London.
Research groups continue to undergo the same kind of consolidation they cover, with 2002 having seen the demise of Hurwitz Group, among others.
www.line56.com /articles?articleID=4342&TopicID=9   (249 words)

  
 UW Libraries - Foster Business Library - Forrester   (Site not responding. Last check: 2007-10-26)
Forrester is an independent research firm that concentrates on the effects of technology change on businesses, consumers, and society, and analyzes such technology areas as new media, computing, software, networking, telecommunications, and the Internet.
Forrester's research methodology involves as many participants as possible; analysts interview senior level executives and technology vendors to understand plans for the future, as well as technology customers to understand how technology is changing their perspective.
Existing Forrester account holders should use their UW e-mail addresses and their old passwords to log on to Forrester.
www.lib.washington.edu /business/forrester   (310 words)

  
 MS&L – News: Press Releases, Forrester Research appoints MS&L for European communications brief
LONDON (January 23, 2003) — Forrester Research, a global leader in technology-based research and analysis, has appointed Manning Selvage and Lee (MSandL) to promote its research and analysis capabilities across its key European markets, principally the UK, France and Germany.
Forrester Research, a global leader in technology-based research and analysis, has appointed Manning Selvage and Lee (MSandL) to promote its research and analysis capabilities across its key European markets, principally the UK, France and Germany.
"Forrester Research has been at the vanguard of the technology research and analysis business for the past 20 years and we are delighted to be supporting its communications efforts in such a landmark year," said Giles.
www.mslpr.com /buzz/press_releases/forrester_research_012303.html   (223 words)

  
 Messaging Pipeline | Forrester Research Report Slams E-Mail Customer Service   (Site not responding. Last check: 2007-10-26)
Forrester Research has issued a scathing report on the state of e-mail as a customer service tool.
Forrester has tested other forms of customer service in the past, including web sites, telephone self-service, and kiosks, and has developed a standard methodology that they have also now used for testing e-mail as a customer service tool.
In evaluating the presentation, the researchers looked to see if the e-mail responses maintained the context of the question, if they used language that could be easily understood, and if the layouts were designed to be easily scanned or read.
www.messagingpipeline.com /60406641   (1113 words)

  
 iaslash Forrester Research   (Site not responding. Last check: 2007-10-26)
Forrester Research recently completed a ranking of 17 top interactive agencies - congratulations to Dave and the rest of the IA team at Critical Mass that came out with the best overall results.
Forrester weighs in on Yahoo!s new search features (account required) claiming that a new emphasis on user experience will give search engine leaders a competitive advantage.
Forrester suggests that Overture might consider uses taxonomies in subject areas that have broad appeal, but limited scope, such as "Perosonal Health" by partnering with builders of taxonomies and ontologies.
www.iaslash.org /taxonomy/page/or/173?PHPSESSID=61bf7730300eae22c416241e5a0688f8   (488 words)

  
 Forrester Research   (Site not responding. Last check: 2007-10-26)
Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers.
For 22 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, and peer-to-peer executive programs.
Forrester clients use our research to ensure that all players, be they IT, marketing, or other lines of business, have a complete and woven understanding of customers, strategy and technology.
company.monster.com /forr   (97 words)

  
 Forrester Research
Whether you are an IT or marketing professional, a business strategist, or a technology industry executive, Forrester partners with you to create business and technology strategies that meet short-term goals and position your company for long-term success.
Research alerts and RSS feeds notifying you when we publish new research on the topics you care about
Forward-looking research and analysis to guide your decisions and actions.
www.forrester.com   (275 words)

  
 Forrester Research   (Site not responding. Last check: 2007-10-26)
Forrester Research is a leading independent research firm that analyzes the future of technology change and its impact on businesses, consumers, and society.
Included in Forrester's research is an Internet Commerce lens, which helps companies compete effectively in the Internet economy by delivering Forrester's most comprehensive coverage of the innovative strategies, business models, and tools required to implement successful online business-to-business and business-to consumer initiatives.
Forrester's other research lenses include Technographics Data & Analysis, which provides a unique combination of quantitative survey data, consumer segmentation, and technology insight, and is based on surveys of more than 100,000 North American and 34,000 European households.
www.clickz.com /showPage.html?page=178541   (212 words)

  
 ChoicePoint Security Breach Will Lead To Increased Regulation - CSO Analyst Reports
Forrester warns companies to be prepared for new government regulations regarding the handling and protection of personal data in light of the ChoicePoint breach.
Forrester expects legislation to be enacted that will govern the data broker industry - the industry that ChoicePoint is in.
Forrester expects legislation and increased regulation to move through Congress in 2005.
www.csoonline.com /analyst/report3416.html   (1179 words)

  
 Forrester Research Introduces TechRankings™ 1.5   (Site not responding. Last check: 2007-10-26)
Forrester invites all important vendors, based on their product fit and momentum, to participate.
Forrester extensively checks and verifies results and updates the research whenever vendors are assessed in the lab.
Forrester Research is a leading emerging-technology research firm providing data and analysis that defines the impact of technology change on business.
www.pressreleasenetwork.com /pr-2002/jan/mainpr1041.htm   (683 words)

  
 Forrester Research: Technology research and advice.
Forrester estimates that up to one-third of Europe's mobile operators, serving more than 50% of all subscribers, will make a closed offering -- delivering mobile Internet services in conjunction with a few content partners, charging pay-per-use fees, and blocking access to outside content.
Forrester Research is a leading independent research firm that analyzes technology change and its impact on business, consumers, and society.
Additional information about Forrester Research can be found on the Web at www.forrester.com.
www.forrester.nl /ER/Press/Release/0,1769,195,FF.html   (652 words)

  
 Forrester Research
Forrester considers the privacy of its clients to be of utmost importance and works to protect it.
Forrester regularly analyzes data pertaining to visitor trends, research consumption, and research grading in order to improve our research, plan site enhancements, and measure overall site effectiveness.
Forrester management considers violation of client confidentiality to be a serious infringement of Forrester policies.
www.forrester.com /PrivacyPolicy   (277 words)

  
 UCI Libraries - Online Research: Accessing Forrester.com Resources
Forrester shall have the right to terminate this Agreement as well as the license agreements with the Institution and all other users at the Institution at any time following material breach by You of this Agreement.
Forrester shall also have the right to terminate this Agreement upon thirty (30) days prior written notice to You at any time.
Forrester shall not be liable for any damages incurred by You arising as a result of reliance upon the Product.
www.lib.uci.edu /online/forrester/index2.php   (1107 words)

  
 MP3s are good for music biz – Forrester | The Register   (Site not responding. Last check: 2007-10-26)
Forrester Research has surveyed a thousand music customers and concludes that MP3 downloads are good for the music business.
Forrester notes that one company, ClearChannel controls 60 per cent of radio, so new artists don't get the opportunity to be heard.
But Forrester concludes that it is essential that citizens have variety - "more than two or three labels worth of choice" - and that their right to control music, to copy and burn it, is preserved.
www.theregister.co.uk /2002/08/16/mp3s_are_good_for_music   (474 words)

  
 Research Studies About Accessible Technology
Microsoft commissioned research to measure the current and potential market of accessible technology in the United States and understand how accessible technology is being used.
The following reports are the result of research commissioned by Microsoft Corporation, and conducted by Forrester Research, Inc., between 2003 and 2004.
Research Commissioned by Microsoft Corporation and Conducted by Forrester Research, Inc., in 2003-2004.
www.microsoft.com /enable/research/default.aspx   (251 words)

  
 Marketers Wary of Emerging Media
Forrester Research, in a survey of 253 interactive marketers, found a reluctance to shift from more tried-and-true online channels like search and e-mail marketing.
Shar VanBoskirk, a Forrester analyst, chalks up the reluctance to get involved in new Web opportunities to the already complex digital media landscape, where marketers are struggling to manage existing efforts.
They are also finding tactics like search and e-mail to be effective and efficient, she said, while being constrained by limited resources to learn about emerging channels.
www.adweek.com /aw/iq_interactive/article_display.jsp?vnu_content_id=1002576716   (289 words)

  
 iMedia Connection: Social Computing & Interactive Marketing
Forrester Research's recent report -- Social Computing: How Networks Erode Institutional Power, and What to Do About It -- covers the tactics that companies should employ to thrive in today's era of Social Computing.
Forrester describes the three main powers driving technological and social change as pioneering youth who internalize the use of technology, aging consumers motivated to connect with society, and an integrating worldwide audience.
Forrester's findings also suggest that an escalating number of socially-connected buyers are less brand-loyal, less trusting, and more independent.
www.imediaconnection.com /content/8765.asp   (824 words)

  
 ITworld.com - Forrester Research to acquire Giga Information Group
Also, Giga sells much of its technology research directly to IT departments and personnel, a strategy which has proven more resilient during the recent economic downturn than the market for IT research among marketing and business strategy executives, he said.
Forrester will make a tender offer of $4.75 per share for all outstanding shares of Giga, it said in a press release.
If 90 percent surrender their stock in exchange for Forrester's cash offer, the deal will close by the end of February, and Giga will become a wholly owned subsidiary of Forrester, the companies said.
www.itworld.com /Tech/2428/030121forrester/pfindex.html   (332 words)

  
 Forrester alters 'integrity policy' | Tech News on ZDNet
Forrester Research has forbidden technology companies that commission its product-comparison studies from publicizing their results.
Forrester spelled out the change to its "integrity policy" in a statement from its chairman and chief executive it posted recently on its Web site.
Forrester's Colony said he's well aware of the conflicts of interest in the IT research industry, but he said his company's integrity policy helps Forrester manage those conflicts.
news.zdnet.com /2100-3513_22-5088117.html   (599 words)

  
 Babson College - Library - Forrester Research
Forrester provides in-depth market research reports with a focus on emerging technology.
Restrictions on Use: Forrester is for academic research only by currently enrolled Babson students and current Babson faculty, instructors and researchers.
Forrester may not be used for job hunting, internships and other commercial use (particularly in an employment setting), but reports may be consulted for Babson Consulting Alliance Program and faculty case writing.
www3.babson.edu /library/electronic_resources/forrester.cfm   (467 words)

  
 Visual Studio: TECHNOLOGY PLANS OF NORTH AMERICAN ENTERPRISES   (Site not responding. Last check: 2007-10-26)
Forrester recently surveyed 878 IT decision-makers at North American enterprises.
This research determined that.NET has the edge when it comes to choosing a development platform.
In interviewing these enterprise software decision makers, Forrester found that 56 percent were using.NET as their development platform.
msdn.microsoft.com /vcsharp/news/forrester/default.aspx   (123 words)

  
 The Groundswell (Incorporating Charlene Li's Blog)
Entire contents ©2007 Forrester Research, Inc. All rights reserved.
Forrester® is a registered trademark belonging to Forrester Research, Inc. Any use of the Forrester name is subject to Forrester’s Citation Policy, available at www.forrester.com.
Forrester's corporate clients approach us all the time to ask "Should I do a blog?" or "Should I start a community?" or other similar questions.
forrester.typepad.com /charleneli   (5378 words)

  
 Failure of Corporate Websites (Jakob Nielsen's Alertbox)
Forrester Research audited 20 major sites, finding 51% compliance with simple Web usability principles such as "is the site organized by user goals?" and "does a search list retrievals in order of relevance?" (in other words, the average site violated half of these simple design principles)
The recent Forrester report is particularly interesting because it tries to identify the reasons for the many bad corporate websites as well as the impact on a company from having a bad site.
Many of Forrester's conclusions are similar to my writings in the Alertbox since 1995 and the report provides additional supportive data from large corporate Web projects.
www.useit.com /alertbox/981018.html   (647 words)

  
 BW Online | December 22, 2000 | Recruiting Q&A: Forrester Research
Among Forrester's clients are Fortune 100 companies as well as emerging startups -- not to mention the media (including The McGraw-Hill Companies, owner of Business Week Online), which regularly turns to Forrester for data and analysis.
Marshall: We are opportunistic in our hiring on the research side in that we are looking for people who have strong analytical skills, strong intellectual capabilities, a real curiosity, and a real desire to learn.
Forrester has been growing so fast that we need to make sure that we have more formal training and leadership-development programs in place.
www.businessweek.com /careers/content/dec2000/ca20001222_386.htm   (1966 words)

  
 BostonWorks - Forrester Research Jobs and Employer Profile   (Site not responding. Last check: 2007-10-26)
Companies use our research as a continual source of insight and strategy to guide their most critical business technology decisions.
Forrester clients use our research to select the right markets, connect with business partners, and satisfy customers in new ways.
These seven principles, established at the founding of Forrester, were designed to provide focus and foster a culture for success.
bostonworks.boston.com /research/profiles/forrester_research.shtml   (301 words)

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