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| | The Marketplace of Perceptions - Harvard Magazine (March-April 2006) |
 | | Economic Man is an intelligent, analytic, selfish creature who has perfect self-regulation in pursuit of his future goals and is unswayed by bodily states and feelings. |
 | | Today, behavioral economics is a young, robust, burgeoning sector in mainstream economics, and can claim a Nobel Prize, a critical mass of empirical research, and a history of upending the neoclassical theories that dominated the discipline for so long. |
 | | But once you introduce framing, you can argue that the buyer may no longer be acting entirely in his own self-interest if the seller has invented a frame for the buyer, skewing the choice in favor of the seller. |
| www.harvardmagazine.com /on-line/030640.html (5611 words) |
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