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| | PBS Show Explores Challenges of Chronic Illness Faced by Patients, Care Professionals and Families (Site not responding. Last check: 2007-10-22) |
 | | Fred Friendly Seminars used a one-year, $1.2 million grant from The Robert Wood Johnson Foundation (RWJF) to produce Who Cares: Chronic Illness in America, a one-hour PBS special that explored the challenges confronted every day by health care professionals and families coping with chronic illness. |
 | | Prior to the PBS broadcast, Fred Friendly Seminars contracted with Kelly and Salerno Communications, a public relations firm in Greenwich, Conn., to tape radio interviews with John Hockenberry about the premiere of Who Cares; the interviews reached an estimated 5 million listeners, with ads on National Public Radio reaching an additional 14 million. |
 | | Fred Friendly Seminars coordinated additional outreach activities in Massachusetts (Boston), Idaho and Connecticut, and provided grants totaling $30,000 to organizations at the community level to underwrite outreach activities. |
| www.rwjf.org /reports/grr/039268.htm (1361 words) |
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