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 | | He was the man who introduced the smiling letter in the Heineken brand name, he made the Heineken brand colour green and he was the man who was the spiritual father of the Heineken logo as we know it today, the combination of a star, a banner and a hop vine. |
 | | Alfred Heineken, the brewer, turned out to be a marketing genius in an age when the term and#145;marketing was still unknown. |
 | | Freddy Heineken, as he was known to his many friends and a few close colleagues, had a very intense love of music, architecture, film, photography and visual arts. |
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