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Topic: Frooti

In the News (Thu 16 Feb 12)

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Pakistan

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	Bole to, Bollywood
		Accepting that Frooti would perhaps always be identified as "fresh and juicy," the new campaign incorporates the decades-old tagline, adding a twist -- "what a beauty".
		Which is why Frooti went in for a makeover some time before the new campaign was conceptualised.
		All the action has helped Frooti widen its customer base and, perhaps, remove the perception that it is a kids' drink.
	www.rediff.com /money/2005/mar/31spec2.htm (1098 words)

	Frooti - Wikipedia, the free encyclopedia
		Frooti is a drink available in and exported from India.
		It is available in both Tetra Pak packages and PET bottles, and is offered in 3 different flavours: mango, 'Chatpatta Mango' and guava.
		Frooti is made with water, mango pulp, sugar, citric acid, ascorbic acid and approved colouring and flavouring.
	en.wikipedia.org /wiki/Frooti (127 words)

	Fruit drinks give colas a run for money-Cities-NEWS-The Times of India (Site not responding. Last check: 2007-10-12)
		frooti orange, derived from natural juice of oranges imported from brazil, and frooti pineapple, made from imported thai pineapples, had caught on well with children, teenagers as well as adults, he said.
		according to jaju, the market share of frooti was 85 per cent, with a growth rate of 20 per cent, and last year, an all-new milk shake `n-joi' had been launched, made from fresh dairy milk and alphonso mangoes.
		while both frooti orange and pineapple were available in new, attractive and eye-catching tetrapacks in 200 ml with straw and priced at mrp rs 10, the 250 ml slim pack with pull tab is priced at mrp rs 12, and `n-joi' comes in a one litre pack.
	timesofindia.indiatimes.com /articleshow.asp?art_Id=5099233 (266 words)

	Relaunch of Frooti-The 'Digen Verma' Campaign - Free Marketing, Operations, Business Ethics Case studies
		Designed and executed by Everest Integrated Communications (Everest), it was a series of teaser campaigns launched by Parle Agrochemicals for its mango drink Frooti, which aroused the curiosity of the public, especially teenagers.
		The case ‘Relaunch of Frooti, The Digen Verma Campaign’ analyses the re-launch strategy adopted by Parle Agro for ‘Frooti’ and the promotional campaign run by it.
		‘Frooti’ was the first tetrapak fruit juice to be launched in India.
	icmr.icfai.org /casestudies/frooti-digen-verma1.htm (706 words)

	Marketing Case Study - Relaunch of Frooti- The 'Digen Verma' Campaign-Free Resources,Case studies,Book ... (Site not responding. Last check: 2007-10-12)
		The relaunch of 'Frooti' aimed at positioning 'Frooti' as a fun, trendy and modern drink targeted at the youth segment, a marked change from its initial positioning as a drink for kids.
		After the success of India's first tetrapack drinks, Frooti and Appy, which were launched in mid 80's, Parle also brought out new product variants.
		This case study is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.
	www.icmr.icfai.org.cob-web.org:8888 /casestudies/frooti-digen-verma1.html (872 words)

	agencyfaqs! > news & features > Frooti magic: Bhondu becomes the coolest dude at campus (via CobWeb/3.1 ... (Site not responding. Last check: 2007-10-12)
		Mango Frooti!” This time both the Hero and Bhondu are identified as Bindaas as they enjoy a Frooti.
		This was important because Frooti was largely perceived to be a children’s drink, while Coke and Pepsi were carpet bombing college campuses and winning converts.
		The new Frooti Hero is also not as rebellious as Digen Verma, neither is he a winner all the way.
	www.agencyfaqs.com.cob-web.org:8888 /news/stories/2005/03/09/10982.html (1061 words)

	Business World - Marketing
		Frooti had an added advantage because it came from Parle which had other beverages in its stable like Thums Up, Limca and Gold Spot.
		There was another obvious problem: the outlets which stocked Gold Spot or Frooti were also the target outlets for Funsip.
		So, when Frooti gave an offer to the retailer, it increased his confidence in the Parle group, aided by the prevailing imagery of its beverages.
	www.businessworldindia.com /archive/990515/mktg10.htm (2785 words)

	Tulleeho - Cocktail Recipes - White Rum Recipe - Frozen Kairi Daiquiri
		Summer's mango panha season and wife's favourite green mango frooti was in the fridge.
		Pour the Frooti into one or more ice trays and freeze overnight or for 6-8 hours to make cubes.Twist type trays make it easier to remove the cubes.
		The Frooti cubes, softer than ice due to the sugar and juice, will blend easily without damaging blades.
	www.tulleeho.com /recipes/vodkarecipe.asp?ID=431 (139 words)

	Silicon Jungle
		FROOTI is an ambitious student who always dreamt of going to USA and work in a place like NASA.
		BULBI is a physics enthusiast and wants to pursue his bachelors degree in physics but due to family constraints he is coerced to take up engineering.
		Frooti plays the protagonist and the story is narrated in his point of view.
	siliconjungle-thefilm.com (182 words)

	Maaza's new avatar takes on Frooti
		Mango drinks, Maaza and Frooti, originally promoted by the Chauhan brothers, face a similar situation this summer in the flexible packaging segment.
		Maaza, now a Coca-Cola brand and till now only a bottled drink, was recently launched in flexible packs much to the discomfort of Frooti, which has been enjoying an enviable monopoly in the segment for years.
		Unlike Frooti, Maaza, however, is still available in 250 ml bottles.
	thehindubusinessline.com /businessline/2000/05/02/stories/190202hd.htm (529 words)

	Frooti’s b’day is just round the corner - Deccan Herald (Site not responding. Last check: 2007-10-12)
		These days Sonpari (Sonali Kulkarni) and her fellow angel Altoo are busy inviting kids for Frooti’s (The main protagonist of the Star Plus serial Sonpari) birthday bash to be held on the 28th of April 2004.
		The designer of the best hand-made greeting card for Frooti will be personally invited by Frooti to come and enjoy the bash and also be a part of its live shoot apart from other surprise gift hampers galore, sponsored by all the advertisers who patronise Star Plus serials.
		The creator of the best greeting card will not only be a special guest of honour, but a special role will also be written to display his / her talent during all the forthcoming episodes of the serial.
	www.deccanherald.com /deccanherald/apr182004/enter8.asp (491 words)

	Marketplace Briefing -- Jumpin' slurps into Frooti market
		Counterclaiming this, the latter states that Frooti enjoys a market share of 85 per cent on an all India basis.
		With the launch of Yo Frooti some weeks back, Parle says that its share is expected to go up further.
		Retailers in Mumbai say that the city is driven by Frooti, with Jumpin' at the second spot.
	www.expressindia.com /fe/daily/19970624/17555783.html (795 words)

	The Hindu Business Line : Hind Lever's Mr. Fruit to take on Frooti
		Fruit juicy drink is priced on par with Frooti's mango drink at Rs 10 for 200-ml.
		However, in the fruit drink segment, it will be difficult for Kissan to make an impact with Frooti's reigning leadership, claim industry analysts.
		Based on the success of its mango drink launched nearly 17 years ago, Frooti has been steadily increasing its offerings to include more flavours such as pineapple and green mango under the fruit drinks segment.
	www.thehindubusinessline.com /2003/10/07/stories/2003100701290600.htm (399 words)

	User Reviews and comparison blog on Frooti - Soft Drinks by Libra82107 on MouthShut.com (Site not responding. Last check: 2007-10-12)
		The container that frooti comes in is bright green with a mango on the front and back of the juice box.
		Since a lot of children drink Frooti it was a good idea to make it small enough for little children to hold.
		One thing that the makers of Frooti might want to consider is making the straw a little longer because sometimes the straw gets stuck in the juice box because its a little too short-----this is from personal experience.
	www.mouthshut.com /review/Frooti-2594.html (567 words)

	EDWARD KEVENTER PVT. LTD v. BIHAR STATE AGRICULTURAL MARKETING BOARD AND OTHERS [2000] INSC 226 (11 April 2000) (Site not responding. Last check: 2007-10-12)
		In the Schedule, as contemplated under Section 2(l)(a), mango and apple are specified under the caption 'fruits' as items No. I and 13 respectively.
		the ingredistlis of Frooti is mango pulp and not mango
		After all that the 'Frooti ' and 'Appy ' are ready for being delivered in the market.
	www.austlii.edu.au /~andrew/CommonLII/INSC/2000/226.html (1723 words)

	Parle Agro`s Package for Distribution (Site not responding. Last check: 2007-10-12)
		Magic Frooti is already positioned as a `fun health drink` among the masses.
		The rationale behind the company`s new packaging strategy is to make Frooti a mass-market product and providing different size options so that the consumer can choose according to his pocket.
		With the concept `Sip a Frooti`, the work plans to launch aggressive ad campaigns to very soon and giving a raise to the going down business of Frooti this season.
	www.print-packaging.com /news/Parle_The.html (336 words)

	MAGINDIA.COM - Digen stands up, sips new Frooti
		Parle Agro and ad agency Everest Integrated Communications have created buzz offline to herald the relaunch of Frooti, and hopefully pump up the fruit juice for a tetrapak brand in the midst of flattening sales growth.
		The relaunched Frooti tetrapak comes with a zesty new packaging such as new `splash’ graphics in the same signature green and orange colours and a flip top packaging instead of an aperture for a straw.
		Frooti has about 85 per cent of the Rs 300 crore fruit drink tetrapak market.
	www.magindia.com /manarch/news/man1496.html (454 words)

	GG Hospital Chennai, Dr.Kamalaselvaraj Obstetrician and Gynecologist
		GIFT provides a physiological meeting of the gametes at the lateral end of the fallopian tube and the resulting embryo enters the uterus simulating the natural process.
		Fallopian Replacement of pre ovulatory Oocytes with timed IUI (FROOTI) tried at our center, is also a good alternative to the well established GIFT procedure and hopes to achieve better pregnancy rates with reduced fetal wastage by providing the right environment for the maturation of oocytes and capacitation of sperms.
		Here the harvested pre ovulatory oocytes are transferred into the lateral end of the fallopian tube and allowed to mature there.
	www.gghospital.in /Tubal.htm (414 words)

	Sushma Industries - a Transducer Manufacturer (Site not responding. Last check: 2007-10-12)
		Anyway, Mango Frooti had an original ad with a jingle that ended, "Mango Frooti, fresh and juicy" Later in the early 90s, this ad was set to the tune of the then-famous Ice Ice Baby,
		Frooti is still being sold at exorbitant prices on railway trains by douchebags who take advantage of anyone suffering from thirst.
		So much that they will drink even tepid Frooti if it is available, which is mostly the case.
	www.transducer-advisor.net /transducers/Sushma_Industries (1669 words)

	Parle Agro: Squeezing The Juice Out Of Frooti
		Frooti is a seventeen year old brand in India.” The main objective behind the move is to get interactive with its core target audience.
		We are striving for very real relationship with consumers which grows each time he/she drinks Frooti.
		It was necessary that Frooti form an emotional bond with its consumers and interact with them in its own way.”
	www.financialexpress.com /fe_full_story.php?content_id=43553 (429 words)

	frooti Information
		All garments are thoroughly checked by frooti prior to dispatch. All returns will be carefully checked and no credits, exchanges or refunds will be given on any garments that we consider have not been returned in the same pristine, unworn, undamaged condition in which we sent them to you.
		Privacy Policy At frooti, we do not disclose buyers' information to third parties other than when order details are processed as part of the order fulfilment. In this case, the third party will not disclose any of the details to any other third party.
		If you believe the goods we have supplied to you are faulty, you should return the item to us together with a letter, explaining what you believe is the problem and stating the original order number. When we receive the item, we will investigate the fault and contact you to agree the most appropriate resolution.
	www.frooti.co.uk /acatalog/info.html (1004 words)

	Times Food Processing Journal
		Keventer has a franchise agreement with Parle to market Frooti throughout the Eastern region except Orissa.
		The hi-tech plant for Frooti was set up in April 1989 with an initial investment of Rs 6 crore.
		Keventer manufactures Frooti in Tetra Brick aseptic machines in pack sizes of 200 ml and 250 ml in its own plant at Barasat in West Bengal.
	www.etfoodprocessing.com /oct-nov/dist.html (386 words)

	MAGINDIA.COM - Frooti in bottle: Parle Agro to take Coke, Pepsi head on
		Frooti already exists in carton packs and is the market leader in this category with an estimated 80 per cent share.
		Company officials say that Parle Agro’s plan to launch Frooti in bottles is aimed at unlocking growth opportunities in this category, given the fact that Frooti has already achieved the requisite stretch in terms of carton packs.
		The idea behind launching a teaser campaign followed by a massive advertising binge, was aimed at strengthening Frooti’s top-of-the-mind brand recall.
	www.magindia.com /manarch/news/man1227.html (553 words)

	Parlaying the Parle brand
		But, for the company, a foray into new food categories is an attempt to piggyback on its well-knit distribution network and success in the packaged drinks business, mainly Frooti.
		The `fresh 'n juicy' Frooti brand, dominating the packaged fruit-based drinks category since its launch in 1985, will get more variants.
		After all there are people out there who want to copy city folks.'' This should ensure that the Frooti brand covers a total of one million outlets nationwide.
	www.hindu.com /businessline/2000/08/03/stories/110302c1.htm (1331 words)

	Parle Agro plans foray into hospitality-Hotels / Restaurants-Services-News By Industry-News-The Economic Times (Site not responding. Last check: 2007-10-12)
		The maker of Bailley water, Frooti and N-joi, is now keen to tap opportunities in the hotel and service apartments industry.
		The slew of new launches slated for the Diwali season would most likely be under the existing brand names of Frooti and N-joi.
		The company is also toying with the idea of introducing mango pulp in tetrapacks under the Frooti brand, which currently enjoys a 85 per cent volume share.
	economictimes.indiatimes.com /cms.dll/articleshow?artid=23200670 (413 words)

	exchange4media izone - a resource on new media (Site not responding. Last check: 2007-10-12)
		The famous teaser campaign of Frooti built around a mysterious personality 'Digen Verma' was run on online platform as well.
		This resulted in a question in the form of a pop-up where the surfer was required to answers a simple question along with his brief contact details.
		Since Frooti is fun oriented brand, popular youth sites such as Hungama, Rediff Chat and Masti etc. were used.
	www.exchange4media.com /e4m/izone/focus_ol.asp (1611 words)

	Godrej Told To Stop Fooling Around With Frooti
		Parle contended that use of the word ‘Frooti’ amounts to an infringement of its trademark and copyright.
		It also submitted that Frooti has been in the market since 1985, and that Parle has been enjoying the trademark and copyright rights since 1989.
		The company also alleged that Godrej is trying to pass off its product as belonging to Parle by using the words ‘Frooti’ and ‘Frootier’ in its advertisement.
	www.financialexpress.com /fe_full_story.php?content_id=8061 (297 words)

	User Reviews and comparison blog on Frooti - Soft Drinks by dimple2001 on MouthShut.com
		They are apostates from the true way of Frooti.
		Conclusion: Buy Frooti, drink nothing but Frooti,eat only things which compliment Frooti, which is everything good and decent in this world.
		But the seeming of Frooti’s indifference is a different rage.
	www.mouthshut.com /readreview/36600-1.html (254 words)

	Hind Lever's Fruit to take on Frooti - Sify.com
		The company has launched a new sub-brand under its Kissan range — Fruit, a mango juicy drink in a 200-ml carton.
		The Kissan Fruit juicy drink is priced on par with Frooti's mango drink at Rs 10 for 200-ml.
		Trying to distinguish itself from Frooti with a new positioning baseline `Recharge', "Kissan Fruit is trying to compete with the energy drink brands already prevalent'', claim analysts.
	sify.com /finance/it-bpo/fullstory.php?id=13278008 (370 words)

	indya.com - STAR - STAR Plus (Site not responding. Last check: 2007-10-12)
		The fight between Frooti and Rocky, the new boy is school becomes more intense.
		Lured by the thought of being taught magic by Cruella, Rocky extends a hand of friendship to Frooti and her friends so that he can gain Frooti's confidence.
		But as Frooti and Sona are returning from a shopping trip, they are spotted on the pari hunting radar by Capt. Drago and his gang.
	starplus.indya.com /serials/sonpari/episode7.html (1467 words)

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