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| | Marketing Per Suasion Newsletter |
 | | Another noteworthy futurologist, John Naisbitt, gained comparable recognition with his book Megatrends (1982) which identified ten critical trends that would distinguish the burgeoning information society from the prior industrial one. |
 | | Therefore, futurologists carefully monitor many areas—e.g., economic, geopolitical, technological, business, workplace, consumer, investor, and societal—for early indications of emerging trends and their attendant opportunities. |
 | | Their vigilance and insight are rewarded when they are able to connect the dots and reap the rewards of early participation in an emerging trend. |
| www.suasionnewsletter.com /04feb2.htm (686 words) |
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