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| | Wired News: Design According to Ive |
 | | As the machine rose on a pedestal from the stage at San Francisco's Moscone Center, the crowd of several thousand Mac programmers gathered to witness its launch fell silent, as though in the presence of something mysterious and powerful. |
 | | But the man primarily responsible for the stark, minimalist look of the G5, Jonathan Ive, stood quietly at the edge of the crowd, chatting with a couple of colleagues. |
 | | Ive, the 36-year-old, British-born designer who heads up Apple's industrial design team, is a quiet-spoken, somewhat shy man. In spite of all his awards and plaudits -- he was recently named Designer of the Year by London's prestigious Design Museum -- he is accessible and friendly, almost egoless. |
| www.wired.com /news/mac/0,2125,59381,00.html (726 words) |
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