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| | GoTo Going Strong (Site not responding. Last check: 2007-10-21) |
 | | It's not just good news for GoTo, but for its approximately 40,000 advertisers, who benefit from a wider distribution for their messaging. |
 | | That GoTo has managed to only increase its advertising base -- up from 37,000 in December, and 21,000 at the end of 1999 -- despite raising the minimum fees to buy a keyword, is another sign that the firm is one of the healthier players in an otherwise severely troubled market for Internet advertising plays. |
 | | A new study by market intelligence firm NPD Group is ammo in GoTo's campaign to win support for its model. |
| www.internetnews.com /IAR/article/0,,12_733661,00.html (527 words) |
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