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| | Nike's "Garnet Exelby" Advertising Campaign Drawing Lukewarm Reaction :: SportsGoons.com (Site not responding. Last check: 2007-10-13) |
 | | A new Nike ad campaign, which features kids in skates at different hockey rinks saying “I am Garnet Exelby” into a camera, is failing to increase sales of Nike Hockey equipment, reports VP of North American Sales Gus Brandon. |
 | | Exelby, a gritty defenseman for the Atlanta Thrashers from Craik, Saskatchewan, was chosen for the spots |
 | | So, we went with Garnet.” Focus groups conducted after the campaign started airing showed that the most identifiable hockey player is Russell Crowe, from “Mystery, Alaska”. |
| www.sportsgoons.com /Archives/flagrant_fouls/hockey/garnet_exelby.htm (285 words) |
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