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	Darren Rovell's Gatorade blog
		I was always told that the folks at Gatorade were a little shy at changing up the logo and now I know why.
		Gatorade Acknowledges Gatorade A.M. For months, the folks at Gatorade had one piece of communication with consumers on Gatorade A.M.: the label on the back of the bottle at the supermarket.
		Craig A. Horswill, senior research fellow for the Gatorade Science Institute and ask him why it makes sense for Gatorade to pitch the public a drink that helps them recover from the fluid loss they lose when they are sleeping.
	www.firstinthirst.typepad.com (1690 words)

	gatorade.com \| FAQ's
		Gatorade is less sweet than soft drinks or fruit juices, a characteristic that is more appealing to people in hot and sweaty conditions.
		Gatorade is formulated to be even more effective for occasions when not only fluid replacement, but also carbohydrate and electrolyte replacement is desirable–such as for athletes in training or competition or workers or anyone engaged in vigorous physical activity in a hot environment.
		Gatorade is made with the exact balance of water, minerals and carbohydrates to replace lost fluids as fast as possible.
	wardmulroy.com /gatorade/DOCS/1/content(9).html (1823 words)

	Untitled
		According to Gatorade, research has shown that the 6% carbohydrate level and presence of salt found in their beverage is optimal for rapid fluid absorption.
		First that Gatorade is absorbed in the blood stream as fast as water helping to provide rapid rehydration and secondly Gatorade is superior to plain water for improving physical performance during prolonged physical activity.
		Gatorade and other sports drinks have become a very important part of todays sports market, and it seems to be with good reason.
	www.vanderbilt.edu /AnS/psychology/health_psychology/gatorade.htm (1645 words)

	Gatorade at AllExperts
		The drink is intended to rehydrate and to replenish the carbohydrates (in the form of sugars sucrose and glucose) and electrolytes (sodium and potassium salts) depleted during aerobic exercise, especially in warmer climates.
		Gatorade was created by Dr. Robert Cade, Dr. Alex DeQuesada, Dr. Dana Shires and Dr. Jim Free at the University of Florida in 1965 for the school's football team and given the university's athletic nickname, the Gators.
		That made the difference." Gatorade was used officially in 1969 by the Kansas City Chiefs, who attributed their Super Bowl title of that year to the University of Florida sports drink.
	en.allexperts.com /e/g/ga/gatorade.htm (1601 words)

	Pepsi - Gatorade
		With global revenues of over $2 billion, Gatorade is a world leader in the fast growing and exciting sports' drinks category.
		Gatorade has become an essential piece of equipment for competitive athletes in more than 55 countries all over the world.
		Gatorade people are prepared to set challenging goals and give all they've got to exceed.
	pepsi.newjobs.co.uk /english/gatorade.html (136 words)

	gatorade.com \| The Science of Gatorade
		Gatorade is the only sports drink —; or any drink of any kind — with a complete laboratory and staff who are constantly evaluating its effectiveness and running exhaustive tests of all kinds on athletes in top condition.
		Gatorade is also continually being tested and reported on by scientists and independent sports nutrition researchers.
		Gatorade is formulated to taste best when you're really hot, sweaty and thirsty – so you'll drink enough of it to keep you going.
	wardmulroy.com /gatorade/DOCS/4/content(13).html (398 words)

	NBA.com Gatorade, NBA Renew Extensive Partnership
		Gatorade, which has been a partner since 1984, will continue to hydrate the best basketball players in the world via team partnerships throughout all three leagues and will develop a hydration education program.
		Gatorade currently has endorsement deals with Michael Jordan of the Washington Wizards, Vince Carter of the Toronto Raptors and Chamique Holdsclaw of the Washington Mystics.
		"Gatorade is uniquely linked with basketball participation and we are proud that they have furthered their involvement to leverage that relationship with such a wide-reaching partnership," said Heidi Ueberroth, NBA Entertainment Executive Vice President.
	www.nba.com /news/gatorade_020731.html (598 words)

	Gatorade Frontrunner Award (Site not responding. Last check: 2007-11-04)
		Gatorade FrontRunner points are awarded to the top three positions at the halfway lap of each NWCS race as follows: First place - 5 points; second place - 3 points; third place - 1 point.
		A $10,000 Gatorade FrontRunner Award will be presented to the leader at the halfway lap of each NWCS event.
		In addition, a $30,000 bonus will be awarded to the NWCS driver who leads in Gatorade FrontRunner points after the 17th race of the season, which signifies the passing of the schedule's halfway mark.
	www.markmartin.org /gatorade.html (150 words)

	Virginia Economic Development Partnership
		Gatoradeâ Thirst Quencher, the nation's leading sports drink, is backed by 35 years of research dating back to its origin at the University of Florida.
		Gatorade is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes and provide carbohydrate energy to enhance athletic performance.
		Gatorade is also the official sports drink of the University of Virginia Cavaliers, Virginia Tech Hokies, Richmond International Speedway, Virginia High School League and the Virginia Coaches Association.
	www.yesvirginia.org /About_Us/NewsArticle.aspx?newsid=719 (574 words)

	Paly Voice: View Feedback for "Gatorade proves best thirst quencher for athletes"
		There's the Powerade in the vending machines in the gym, the Gatorade — either store-bought or mixed with water from the boys' locker-room team showers — and the Glaceau Vitamin Water that comes in a variety of flavors with names like "Endurance" and "Focus," all of which are in the running for top post-workout drink.
		Gatorade, by far the most popular of the sports drinks, ranks only second to Powerade in a count of carbohydrates by five grams and has 20 fewer calories than Powerade.
		Gatorade has its original flavors of lemon-lime and orange, however, one can always count on a new flavor "popping-up" in the nearest 7-11 every few months, such as Gatorade frost.
	voice.paly.net /view_feedback.php?id=5952 (1054 words)

	Battle of the beverages
		As you point out, there are three main differences between Gatorade and Powerade: the amount of sodium, the amount of sugar, and the type of sugar used.
		The sodium content of Gatorade is about 450 milligrams per liter; for Powerade, it is 225 mg/L. Thus Gatorade does a somewhat better job of replacing the sodium lost in sweat.
		Gatorade is 6% sugar, whereas Powerade is 8% sugar.
	faculty.washington.edu /crowther/Misc/RBC/QandA3.shtml (674 words)

	True Hoop: Gatorade's Odd Stance on Protein in Sports Drinks
		After letting Gatorade's competition have their say, I was hoping to hear from someone at Gatorade with their side of the "should there be protein in sports drinks?" controvery.
		The market leader like Gatorade then has to consider how many athletes need it (they can't put it on the supermarket shelves if it is not going to appeal to the masses) and whether it will at all cannibalize the core brand.
		And if there are people who work for Gatorade who are advising top athletes to drink something other than "Gatorade," the product that's on the shelf at the grocery store, well then people should choose their own sports drinks with that in mind.
	www.truehoop.com /leaguewide-issues-603-gatorades-odd-stance-on-protein-in-sports-drinks.html (1701 words)

	College Chemistry Curriculum - ChemCases - Kennesaw State - Gatorade
		Understanding the Gatorade® phenomenon takes us to the edge of medical ethics and experimentation, to the role of government, individuals and industry in the ownership of technology and to the health and safety of consumers.
		The development of Gatorade® depended upon an understanding of chemical reactions, thermochemistry, thermodynamics, chemical kinetics, colligative properties and the gas laws.
		Gatorade®'s commercial success seems at first to be the result of an initial scientific invention followed by decades of marketing, without any dependence on science or the law.
	science.kennesaw.edu /~mhermes/gatorade.htm (8472 words)

	Gatorade Powder
		Gatorade has gone on to win an important and place in sports culture not only as a defense against dehydration, but as a symbol of victory through the Gatorade dunk.
		The first batches of Gatorade came in glass bottles, but it was soon clear that the packaging needed to be as tough as the people who use Gatorade.
		Gatorade powder is significantly lighter than pre-mixed Gatorade, and is durably packaged to endure compression.
	www.coxhardware.com /Products/Gatorade.html (652 words)

	Gatorade
		Gatorade Powder - Lemon Lime - 1 quart (12 packet case)
		Gatorade Powder - Riptide Rush Frost - 1 quart (12 packet case)
		Gatorade Powder - Glacier Freeze - 1 quart (12 packet case)
	www.wildernessdining.com /shopbybrand-gatorade.html (110 words)

	Joey Green
		Drinking Gatorade replenishes the electrolytes and glucose being drained from your body during a bout with diarrhea.
		Since dehydration is the basic cause of a hangover, drinking Gatorade, which is absorbed into the body faster than water or fruit juice, quickly rehydrates the body, remedying the hangover.
		Pour an open box or bag of bird seed or pet food into a clean, empty Gatorade bottle and secure the lid to keep the pet food fresh and free from insects and mice.
	www.wackyuses.com /gatorade.html (333 words)

	Endurance World: Hydration Issues: Gatorade Page
		Purely from the hydration science point, Gatorade is far behind in the current race between race and/or recovery sport drinks.
		A home-made Gatorade can be made as follows: mix roughly 93.3% tapwater (7 fluid oz), 3 tablespoons sugar (sucrose/table sugar), 1/16 teaspoon of salt stirred into a preparation of 1 fluid oz.
		In 8 ounces of a 6% Gatorade solution a yield of 60 carb calories, of which 94% are from simple sugar, the remaining 6% come from complex or other carbohydrates is absorbed at body fluid osmolality.
	www.angelfire.com /electronic/ultramentor/gatorade.html (1014 words)

	St. Thomas Aquinas High School Football
		The Gatorade Player of the Year award, which recognizes athletic achievement as well as the academic performance and overall character of its recipient, distinguishes its winner as the best high school football player in Florida and makes him eligible for 2005-06 Gatorade National Football Player of the Year honors.
		The Gatorade Media Advisory Board is comprised of high school sportswriters from all 50 states and the District of Columbia.
		The Gatorade Player of the Year program recognizes one winner in each of the 50 states and D.C., and awards one National Player of the Year in five boys sports (football, soccer, basketball, baseball, track and field) and five girls sports (volleyball, soccer, basketball, softball, track and field).
	www.aquinasfootball.homestead.com /files/2005Season/SamYoung_POY.html (949 words)

	brandchannel.com \| Gatorade brand \| brands \| brand \| branding news
		Gatorade, currently owned by PepsiCo, was the first product of its kind on store shelves, and it is still the most dominant, commanding almost 80 percent of the sports drink market.
		By then, Gatorade was enjoying worldwide sales that topped US$ 2 billion annually and had expanded into new drink lines, such as Ice and Frost, as well as energy bars, coolers, and other items bearing the distinctive orange lightning bolt logo.
		Gatorade’s first to market status gives it name recognition that can’t simply be purchased — as Coca-Cola has discovered.
	www.brandchannel.com /features_profile.asp?id=68 (1727 words)

	NBA.com Canada: Gatorade NBA 2ball
		Gatorade NBA 2ball, presented by Edge & Skintimate shave gels, is a Canada Basketball program that is simple to execute and a great addition to existing basketball activities like tournaments, camps, leagues and school intramural programs.
		Gatorade NBA 2ball is a fun game that reinforces the values of teamwork and sportsmanship while allowing participants to practice fundamental basketball skills such as shooting, passing and rebounding.
		Points are awarded based on the level of difficulty of each shot, ranging from a layup to a shot from beyond the three-point arc.
	www.nba.com /canada/Gatorade_NBA_2ball-Canada_Generic_Article-18015.html (212 words)

	'Is It In You?'
		In all of Gatorade’s new advertisements they show the top athletes of all the different sports covered not in sweat, but in different flavors of Gatorade.
		One of Gatorade’s main commercials is of sport-superstars walking up to a 12 year old kid’s front door and asking his mom if Billy can come out to play.
		The carbohydrates and the sodium in Gatorade are very effective at preventing dehydration during workouts which now Gatorade’s main goal: to help improve human performance and prevent injuries from dehydration during activities.
	www.public.iastate.edu /~minnehan/Gatorade.htm (801 words)

	Gatorade - The BevNET.com Review
		Gatorade replaces those lost fluids and mineras faster and hydrates better than water, juice and soda.
		In keeping with the re-introduction of Gatorade Lemonade, this pale pink offering has a slight, artificial raspberry flavor and a bit of piquancy on the tongue, but its fairly pronounced aftertaste sure isn’t going to make you think of fresh raspberries when you drink it.
		As with many Gatorade flavors, the issue isn’t whether it tastes like the flavor its advertised as, but whether it tastes like something you wouldn’t mind drinking to achieve the “replenishing” result.
	www.bevnet.com /reviews/gatorade (355 words)

	Inventor of the Week: Archive
		Gatorade became a household name when the tradition of pouring the Gatorade jug over the head of the winning team's coach at the end of the Super Bowl began with the New York Giants' win in 1987.
		When the Quaker Oats Co. was acquired by PepsiCo in 2001, Gatorade was well on its way to worldwide sales in the billions.
		Meanwhile, in 1973, Cade and the University of Florida were able to strike a deal that allows the university to reap royalties for Gatorade each year.
	web.mit.edu /invent/iow/cade.html (472 words)

	Gatorade Duel 150s Tickets at StubHub!
		The Gatorade Duel is one of the run-up events to the Daytona 500.
		Race Day 2007 - 02/16 - Gatorade Duel 150s tickets at Daytona Speedway are available for the high energy and intense race that lays it all on the finish line.
		This anticipated event is held on a Thursday and includes two 150-mile races that determine the starting line-up for the Daytona 500 that Sunday.
	www.stubhub.com /www/gatorade-duel-150s-tickets (429 words)

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