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| | Intersections: 'I'm Your Venus'/'You're a Rake': Gender and the Grand Narrative in Japanese Television Advertising |
 | | Yet, a study of Japanese television ads demonstrates that, at least as far as this particular medium in this particular cultural context goes, fraying of the unity in the gender narrative is far from the case. |
 | | Goffman demonstrated that differences could be discerned between men and women depending upon a number of analytical categories, among them: relative size, ritualised subordination, functional ranking, licensed withdrawal, touch, and the family. |
 | | In short, gender in Japanese ads may not be the same grand narrative as it was in Goffman's American survey; nor may it even be the same all-pervading, hegemonic discourse it once was - either here (in Japan) or there (in America - indeed, throughout the world). |
| wwwsshe.murdoch.edu.au /intersections/issue3/holden_paper.html (8406 words) |
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