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	USATODAY.com - Generation Y: They've arrived at work with a new attitude
		This is Generation Y, a force of as many as 70 million, and the first wave is just now embarking on their careers — taking their place in an increasingly multigenerational workplace.
		Generation X was born roughly 1965 to 1976.
		Under the narrow definition, as they take their first jobs, Gen Y would be the fastest-growing segment of the workforce — growing from 14% of the workforce to 21% over the past four years to nearly 32 million workers.
	www.usatoday.com /money/workplace/2005-11-06-gen-y_x.htm (1837 words)

	Generation Y - Wikipedia, the free encyclopedia
		Most parents of the members of Generation Y are from the Baby Boomer or older Silent generations; significantly fewer parents are from Generation X (mostly kids born in 1991 or later).
		Generation Y is known for having among the most wide-ranging opinions on such issues, possibly because they haven't yet encountered a personal situation where their actions/reactions cause them to consciously choose sides.
		Generation Y was the first generation in countries like India and China to benefit from western modern amenities due to liberalization of their economies.
	en.wikipedia.org /wiki/Generation_Y (3584 words)

	Generation X - Wikipedia, the free encyclopedia
		Generation X has also been described as a generation consisting of those people whose teen years were touched by the 1980s, although this excludes the oldest and youngest X'ers covered by the other definitions.
		The aspects that bind Generation X across economic levels and cultures are the defining points of the 1970s: the Bretton Woods system and its subsequent failure, the impact of the contraceptive pill on social-interactional dynamics, and the oil shock of 1973.
		Generation Z will consist of the children of the older Generation Xers, having put off having children til their late 20's and early 30s, or younger Generation Y's having children in their early-mid 20's.
	en.wikipedia.org /wiki/Generation_X (2720 words)

	[No title] (Site not responding. Last check: )
		Generation Y, as it's been called, is expected to be as large as the Baby Boom Generation, and when the full group is of voting age, it could have as much political significance.
		Their grandparents or great-grandparents are the Silent generation, the electorate's strongest partisans whose enduring ties to the Democratic Party were forged during the Franklin D. Roosevelt years and the formation of the modern welfare state.
		By 2000, as Generation Y began to vote, 53 percent of voters under 30 voted for Al Gore or Ralph Nader, compared with 50 percent of voters ages 30 to 44.
	www.prospect.org /print-friendly/print/V14/9/greenberg-a.html (2192 words)

	Generation Brands
		Generation Brandsâ¢ is a family of companies with a common goal â“ to inspire customers and service all of your needs in the decorative lighting and ceiling fan business.
		Generation Brands™ is committed to bringing exciting, stylish, innovative products to market through our extensive design, technology, manufacturing and distribution capabilities.
		Generation Brands™ model is to appreciate and build on the individual competencies of each of our companies.
	www.generation-brands.com (833 words)

	Generation Y Conference
		Generation Y is a significant target audience for the media because it will form the bulk of the adult population within the next 20 years.
		Media usage among Generation Y is generally concentrated in the broadcast media, especially in radio usage, although there is a delineation across age groups.
		According to interviews conducted with members of Generation Y in the Chicago area, the heaviest users of television are those below 12, while high school and college students use the radio most frequently for news and entertainment.
	www.kellogg.northwestern.edu /research/risk/geny/moreabout.htm (1097 words)

	Word Spy - Generation Y
		People born in 1978 or later are known as Generation Y because they came after Generation X, the cohort born between 1965 and 1977.
		Since Generation Y is composed mostly of the children of the Baby Boom Generation (1946 to 1964), a synonym for Generation Y is the Baby Boom Echo.
		Generation Y is not 1978 to XYZ because Generation X does not extend beyond 1974.
	www.wordspy.com /words/GenerationY.asp (397 words)

	Generation Y embraces choice, redefines religion - The Washington Times: Nation/Politics - April 12, 2005 (Site not responding. Last check: )
		"Generation Y," born between 1980 and 2000, is "bringing [media] industries to their knees" by embracing IPod, TiVo and other technologies that allow unprecedented consumer choice, said Roger Bennett, co-founder of Reboot, a Jewish group that is examining generational issues.
		Generation Y members also were strongly religiously pluralistic -- only 7 percent said "all" their friends were of the same religion, and about 10 percent said they belonged to a non-Christian religion.
		The Reboot survey further found that Generation Y was "more liberal and progressive" than older generations, both in political leanings and on social issues such as homosexual "marriage" and immigration.
	washingtontimes.com /functions/print.php?StoryID=20050412-121457-4149r (654 words)

	Apple Learning Interchange 2006 - Generation Y â“ Student Projects Increase School-wide Level of Technology ... (Site not responding. Last check: )
		Generation Y is a research-based and classroom-proven model of student participation in the improvement of schools with technology.
		Rated “exemplary” by the U.S. Department of Education’s Expert Panel on Educational Technology, Generation Y is supported by 6 years of research showing effectiveness, improved use of technology by the participating teachers, and academic improvement in students.
		Over the years, thousands of Generation Y students and teachers have collaborated to produce projects that improve the level of technology integration in the classroom.
	edcommunity.apple.com /ali/story.php?itemID=557 (406 words)

	Generations in Conversation » Blog Archive » Generation Y at Work
		Peter Sheahan’s book, “Generation Y: Surviving and Thriving with Generation Y at Work”, was published in 2005 by Hardie Grant Books.
		What Generation Y want from a job is purpose and meaning, responsibility, promotional opportunity, new challenges and experiences, fair compensation, increased responsibility, individuality and creativity.
		He begins by saying that members of the Y Generation will be the best resources for the design of recruitment campaigns.
	www.generations.postkiwi.com /?p=104 (707 words)

	Baby Boomers, Generation X & Generation Y (Site not responding. Last check: )
		Needless to say, I have hope and pride in the generation that watches the "Simpsons" but lives the life of "Friends." I heard another "theory" that Gen X'ers are no different from boomers 20-30 years ago.
		Generation X is different from the boomers of yesteryear -- but not because we are slackers, screw-ups, or schemers.
		The generation of high-top Velcro sneakers, button-fly jeans, and Y-necklaces is also the generation of smaller government, accountable legislators, and rapid response.
	www.tricky.org /x/genx.htm (383 words)

	Advertising Agencies Target Generation Y
		Quickly surpassing its parent generation, Generation Y has grown up in a "media-saturated, brand-conscious world," and is keeping advertisers on their toes.
		Generation Y is usually characterized as outrageous and they pay attention to things that are on or over the edge, said Dennis Altman, an assistant professor in the School of Journalism and Telecommunications.
		Still, Roth said Generations X and Y are a tempting target for advertisers and have been repeatedly analyzed, defined and insulted by failed marketing attempts.
	www.youngmoney.com /lifestyles/campus_life/031202_01 (683 words)

	Peter Sheahan - Generation Y Blog
		Gen'Y'Nese is the language of generation y, and includes a radical new way to communicate using various forms of technology.
		Not only are people under the age of 27 (Gen Y) considered the most influential consumer group on the world, but they are also going to form the bul of the work force as the Boomers retire.
		Generation Y are causing the world to catch up with Apple
	www.generationy.typepad.com /petersheahan (750 words)

	GENERATION * Y
		For those Generation Y parents who want their children to have the experience of public education, options will be few.
		The majority of Generation Y has completed their secondary education or is close to completion.
		Children of the members of Generation Y will either be in the public or private school system.ð We will have the same problems our parents have now.
	www.msu.edu /unit/wrac/t1/GenY/vouchers.html (1492 words)

	Generation Y Defined - Gen Y Info Here!
		The y generation is the largest consumer group in the history of the U.S. Other names for gen y include Echo Boomers and the Millennium Generation.
		Successful generation y brands are perceived as hip and popular, but without the air of heavy commercialism.
		Also, generation y demographics show that gen y is more racially diverse, with one out of three members considering themselves non-Caucasian.
	www.onpoint-marketing.com /generation-y.htm (348 words)

	WebWire® \| Has Generation Y found its voice?
		Now Generation Y -- specifically the 60 million Americans born between 1981 and 1995 -- may have found their literary spokesperson.
		James is the author of "A word from Generation X or Y or XY or whatever the hell it is," an 8,000-word short story posted on www.GlassEyez.com.
		A December 2003 article by Caren Lissner states that, "Generation Y, the teens and early twenty-somethings who are said to represent the biggest chunk of pop culture marketing power, have no one who has encapsulated their generation in their writing so far."
	www.webwire.com /ViewPressRel.asp?aId=13202 (343 words)

	Recruiting and Retaining Generation X and Generation Y (Site not responding. Last check: )
		Generation Y employees in particular are viewed as idealistic, with a high level of social consciousness.
		There are 44 million of them as opposed to the predicted 78 million in the Y Generation.
		For many from the Y Generation, this may be their first job.
	www.chartcourse.com /articlegenxhacker.html (1250 words)

	Knowledge Management for Generation Y
		Generation Y (people born in 1980's or 1990's) use Information Technology.
		I'm a Generation X'er myself, so Generation Y has always been something of a curiosity to me - as other generations always are, no matter which part of the timeline you come from.
		So Generation Y are both a product of the computerized environment of the 1990's onward and are also rebelling against the "bite me" attitude of Gen X by adopting a, well, a "hug me" attitude I suppose.
	www.readwriteweb.com /archives/knowledge_manag_1.php (1097 words)

	Y I'm not buying it \| Stephen Matchett \| The Australian
		Ever since he banged on about the alienated uniqueness of his generation in his 1965 song, conflict between the visionary young and their intellectually arthritic elders has been a favourite for pop pundits.
		There is an argument that the "great generation" who won World War II did so because they possessed a courage and stoicism born of their Depression experience.
		The limitation of all three books is that while they demonstrate the times have shaped generation Y, they offer no convincing evidence that most of its members will, or want to, alter society by their unique values and abilities.
	www.theaustralian.news.com.au /story/0,20867,19230537-38856,00.html (1121 words)

	GENERATION * Y
		By the time our generation understood what they were, the events were normal and not out of the ordinary.
		Our generation observes the landing on a surface other than earth to be something that is typical.
		I performed a small focus group of people that are in Generation Y. The numbers show that the majority of the group does care about NASA and whether or not it is around.
	www.msu.edu /~wrac/t1/GenY/nasa.html (1714 words)

	Generation Y
		Boomer brands flopped in their attempts to reach Generation X, but with a mere 17 million in its ranks, that miss was tolerable.
		The boomer brands won't get off so lightly with Gen Y. This is the first generation to come along that's big enough to hurt a boomer brand simply by giving it the cold shoulder--and big enough to launch rival brands with enough heft to threaten the status quo.
		General Motors Corp. (GM) is putting together a task force to figure out how to appeal to Gen Y. The auto maker brings teens and children as young as sixth-graders into car clinics, where researchers probe their opinions of current models and prototypes of future cars.
	www.businessweek.com /1999/99_07/b3616001.htm (3060 words)

	DenverPost.com - Generation Y
		Hollermeier represents Generation Y, the group born between 1979 and 1984 that is now coming of age and buying homes.
		Generation Y buyers - roughly 22 to 27 years old - are more technically savvy than the Gen-X buyers who preceded them.
		Generally, they've done their homework online before physically inspecting the house.
	www.denverpost.com /business/ci_3765313 (559 words)

	By Dawn's Early Light: Generation Y and Religion
		As a member of Generation X, which the study describes as a "generation of seekers", to me Generation Y (born after 1980) is a generation of "individuals".
		While Generation Y may be better at determining that which seems stale or fake, I don't think they differ from my generation or my boomer parents.
		Our charter is to identify leaders among Generation Y; then nurture and equip them to reach out to their peers with the goal of raising up the next generation of disciples for Christ Jesus.
	dawnsearlylight.blogs.com /del/2005/04/generation_y_an.html (1984 words)

	Diversity \| Generation Y, and why. (Site not responding. Last check: )
		This generation is diverse, in part, simply because of its large size.
		As a result, Generation Y is also referred to as the echo boom or the "baby boomlet." A larger size means a larger number of different ages, races, ethnicities, and religious views statistically alone.
		As a result, they have the media awareness of Generation X paired with a deeper sense of the multiplicity of human thoughts.
	www.resnet.trinity.edu /jhierhol/3344/p2 (173 words)

	Salon.com Arts & Entertainment \| What's up with Generation Y?
		Generation Y? Will the largest teen generation in history prove to be a mass of zombie consumers -- or an awakened giant filled with a terrible resolve?
		It is Generation Y, and it has just gotten a big bucket of ice water in the face.
		Encompassing more than 70 million people born between 1980 and 1996, Generation Y is, at its core, the largest group of teenagers in American history, dwarfing even its parents, the baby boomers who came of age in the '60s.
	archive.salon.com /ent/feature/2001/09/25/generation_y/print.html (1411 words)

	Generation Y: "Y" Students Are Working with Teachers to Change Education
		This link takes you to the Generation Y website for further information on the program.
		This link takes you to some sample projects that Gen Y students have submitted to the international Gen Y project database.
		Here are some stories from around the country about the success of the Gen Y programs that have been implemented.
	ali.apple.com /ali_sites/azli/exhibits/1000609/Resources.html (191 words)

	Generation Investment Management LLP
		Generation Investment Management LLP is dedicated to long-term investing, integrated sustainability research, and client alignment.
		Generation is an independent, private, owner-managed partnership established in 2004 and with offices in London and Washington, D.C. Generation has built a global research platform to integrate sustainability research into fundamental equity analysis.
		Five percent of the profitability of the firm is allocated to the Generation Foundation, which will support global non-profit sustainability initiatives.
	www.generationim.com (290 words)

	Get on board \| Get next generation learning
		We need to make sure that everyone understands the positive impact that technology can have in education, how it can help all learners fulfil their potential and build a better future for the nation.
		Armed with that knowledge, we want parents and learners themselves to ask their schools and colleges how they are moving to next generation learning.
		At least 300,000 hours a year could be saved in colleges by using technology effectively to record and analyse student achievement.
	www.nextgenerationlearning.org.uk (213 words)

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