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| | Amazon.fr : The Gorilla Game: Livres en anglais: Geoffrey A. Moore,Paul Johnson,Tom Kippola (Site not responding. Last check: 2007-11-05) |
 | | Moore's previous two books, Crossing the Chasm and Inside the Tornado, are the bibles for many marketing professionals and product managers. |
 | | In these books, Moore describes the life cycle common to the successful adoption of technology products and pinpoints moments in the cycle, for example "the chasm," the "bowling alley," and the "tornado," where products can either flourish or fade away. |
 | | Moore and his coauthors put their ideas to the test in the final chapter and pick a portfolio of stocks that they believe have the potential to become winners in the gorilla game. |
| www.amazon.fr /Gorilla-Game-Geoffrey-Moore/dp/1841120014 (583 words) |
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