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| | Learning Objectives |
 | | Demand-oriented pricing approaches stress consumer demand and revenue implications of pricing and include eight types: skimming, penetration, prestige, price lining, odd-even, target, bundle, and yield management. |
 | | Profit-oriented pricing approaches focus on a balance between revenues and costs to set a price and include three types: target profit, target return-on-sales, and target return-on-investment pricing. |
 | | Given an approximate price level for a product, a manager must set a list or quoted price by considering factors such as one-price versus a flexible-price policy; the effects of the proposed price on the company, customer, and competitors; and balancing incremental costs and revenues. |
| highered.mcgraw-hill.com /sites/0072410752/student_view0/chapter14/learning_objectives.html (411 words) |
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