| |
| | Illuminations: Kellner |
 | | Ritzer's popularization of Max Weber's theory of rationalization and its application to a study of the processes of McDonaldization presents a concrete example of applied social analysis which clarifies important developments in the present moment, calling attention to their costs and benefits, their positive and negative sides. |
 | | Ritzer extends Weber's analysis to a wealth of phenomena, demonstrating that the principles of McDonaldization are restructuring a vast array of fields, ranging from the food, media, education, and health care industries, encompassing fundamental life processes from birth to death (1996, 161ff). |
 | | Ritzer himself defines his project: "As a theoretically based work in social criticism, this book is part of a historical tradition in the social sciences in which social theory is used to critique society and thereby to provide the base for its betterment" (1993: xiii). |
| www.uta.edu /huma/illuminations/kell30.htm (7625 words) |
|