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| | Quirks.com: Article Archive [Print Article] |
 | | Editor’s note: George Silverman is president of Market Navigation, Inc., an Orangeburg, N.J., research firm. |
 | | The author wishes to thank Eve Zukergood, CEO of Market Navigation, George Balch of Balch Associates, Oak Park, Ill., and Peter J. DePaulo, marketing research consultant in Montgomeryville, Pa., for their contributions to clarifying the thinking in this article. |
 | | Any mistakes, omissions, misconceptions, confusions or other transgressions are purely mine, although, believe me, they would have been worse without their thoughtful comments on short notice. |
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