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| | Company News On Call |
 | | But, in order to reach the ears of worldwide record buyers, who have purchased 1.5 million copies of the album to date, Giant Records mounted an 18-month-long, multi-tiered, multimedia campaign, which began at the end of '99, to launch the album. |
 | | Giant Records GM Larry Jacobson said the project didn't lend itself to traditional means of marketing. |
 | | Meanwhile, Giant has coordinated the activity with retail, making sure the group has had constant in-store visibility, and surrounded it with a targeted TV ad buy. |
| www.prnewswire.com /cgi-bin/stories.pl?ACCT=105&STORY=/www/story/02-26-2001/0001435648 (573 words) |
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