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| | RioBrand: Industry Diary |
 | | Could Mercedes Benz be reviewing its policy of using alpha-numeric model names? |
 | | It's parent company, DaimlerChrysler AG, has filed a series of Community Trade Mark applications for marks comprising the names of stars -for example, Alamak, Corvus, Deneb, Elnath, Gienah, Homan, Lucida, Nushaba, Saidak, Sertan, Taygeta and Thuban. |
 | | It is not surprising that the proud owner of the three-pointed star logo should seek heavenly inspiration for its new marks but perhaps its rivals have beaten it to the most obviously appealing names, with their Astra, Mercury and Scorpio models. |
| www.riobrand.com /pages/diary_009.html (2723 words) |
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