| |
| | Apple Confidential: Gil Amelio Gets The Boot |
 | | On March 25, Amelio met with the board to beg for an increase in advertising spending to prop up sales, which were down drastically and showed no immediate signs of recovery. |
 | | To them, Amelio didn't seem to be attacking problems with the urgency that was needed, and he wasn't the marketing whiz they wanted. |
 | | Amelio laid the groundwork for getting Apple back on its feet by replacing ineffectual executives, hoarding cash, simplifying the product line, releasing the world's fastest laptop and desktop computers, improving quality, spinning off Newton, and establishing a bold new operating system strategy. |
| www.macspeedzone.com /archive/art/con/boot.shtml (1386 words) |
|