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| | The Story of WAAK--Milwaukee's First Radio Station (Site not responding. Last check: 2007-11-06) |
 | | In the early spring of 1922, the United States Commerce Department granted the Gimbels Department Store licenses to install and operate radio stations in Philadelphia and Milwaukee, assigning the call sign WIP to Philadelphia, but giving one of the first of the new four letter call signs, WAAK, to the Milwaukee store. |
 | | Mitchell's show business connections were invaluable, since it was thought that listeners took a dim view of the transcription broadcasts, and thus required a steady supply of live voices and music for their listening pleasure. |
 | | Such testing may also have been a Gimbels company policy, since the other Gimbels station, WIP in Philadelphia, beat a rival department store as "first on the air" by claiming such tests as their first "broadcasting," although their official sign-on was in fact the next day. |
| www.broadcast.net /~sbe28/waak.html (620 words) |
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